How to decrease bounce rate?
We constantly talk about how to get more people to visit our website, but we typically overlook two essential factors: user engagement and user behaviour.
These elements are extremely important and should be considered at all times. When a site has 10,000 views per day but all visitors depart after seeing only one page, it is unlikely to be of high quality.
There are certain exceptions, such as when users find the solution to a question directly on the website. Consider the following example: the definition of words.
This article will teach you how to:
- What is the Bounce Rate?
- What is the difference between an idle and a decent bounce rate?
- How can I lower my bounce rate?
The bounce rate of your website is an excellent indicator of your blog’s success. It’s tough, but not impossible, to keep a good bounce rate.
I’ll provide a few pointers that have shown to be effective in lowering my website’s bounce rate. They should also be beneficial to you.
What is the bounce rate?
The best technique to analyse the activities of your blog’s visitors is to look at the bounce rate. It refers to the number of times a visitor lands on your blog post and then leaves without visiting any other pages on your website. Some readers will leave your blog page after only a few seconds. It is entirely up to you how you greet readers to your blog and how you draw them to other blog pages.
First, let’s establish certain facts:
- Your bounce rate should be as minimal as possible.
- Your website’s bounce rate should be as low as possible.
- The terms “exit rate” and “bounce rate” are not interchangeable.
In basic terms, this Wiki page describes how to compute a bounce rate:
Bounce rate = View/Entry
- Total number of visitors who visited the page
- People who just looked at one page
If you’re using Google Analytics, you can monitor the bounce rate for a specific time period by logging into your site’s dashboard. If you’ve made any recent design changes, I recommend comparing bounce rates before and after the change.
Now it’s time to put techniques in place that will help you minimise your bounce rate and encourage your viewers to spend more time on your blog/website.
So, to understand how it works, let’s do some easy math:
Let’s say this article receives 100 views and 50 visitors leave the site after viewing it. Their withdrawal could be due to a variety of factors, including moving to another site, closing the tab for whatever reason, not browsing other pages, and so on.
As a result, the bounce rate (B.R.) for this page is:
B.R. : 50/100 = 0.5, or 50% B.R.
Let’s take a look at some of the reasons why bounce rates soar and why you should avoid them at all costs…
Also Read: Is a high bounce rate always bad?
Why is your bounce rate so high?
1. Slow Page Load Time
People will quit your site if it takes too long for a page to load completely (in 4 seconds or less). There are numerous useful websites that write about the same themes as you, and if other websites are faster, you will lose visitors to them. If you don’t want your audience to be snatched away by your competition, invest in a good, dependable, and fast-loading web host.
2. Too Many Intrusive Advertisements
Some individuals are here to make money online, but focusing too much on that can divert your audience’s attention away from your message. Too many advertisements will irritate readers.
3. Annoying Pop-ups
Another reason consumers quit a website before it even loads is because of pop-ups. We have so many pop-ups these days, for example:
- Greetings mat
- Consent to cookies pop-up
- A pop-up advertisement appears.
- Subscription to push notifications
They are, without a doubt, critical to the business, but they must be correctly configured.
Features like as
- Exit strategy
- Pop-up that appears when a certain amount of time has passed
- Based on the sort of traffic, a pop-up will appear.
Could aid in the retention of visitors to your website.
4. Terrible And Unhelpful Content
Unfortunately, many online marketers fail miserably at creating useful and high-quality content. They just repeat stuff that has previously been posted on other sites, and in the process of editing these pieces, they discard the most valuable bits and provide half-baked content to their visitors.
You’re probably wondering how you might reduce the bounce rate on your website quickly.
How to lower your site’s bounce rate, I’d like you to go to your Google Analytics dashboard and take a look around.
- You’re fine if your bounce rate is less than 65%.
- If it’s between 65 and 80 percent, you should be concerned.
- If it’s at least 80%, read and apply these suggestions right away.
5. Design and load time
It’s been said that the initial impression is the most enduring, and this is true for blogging as well. When a visitor comes to your blog for the first time, the first thing he observes is the loading time and the design.
If you use social media to advertise your articles, make sure your landing page doesn’t take too long to load, or you’ll lose your new readers. Another part of enticing visitors designs, and it’s preferable to stick with a clean and professional look.
6. External site opens in a new Tab
Now that you know what the word “bounce rate” implies, you can see how critical it is for your visitors to stay on your site. Almost all popular web browsers now support tabbed browsing, so take advantage of it by opening all external website links in a new tab instead of the one you’re currently using.
When linking to any site (Wikipedia, YouTube, or any other external site), choose “open in new tab” from the drop-down menu, as shown in the screenshot above.
7. Scannable and readable article
Many bloggers do not produce posts that are brief and to the point. A nice and easy user experience is created by dividing your blog posts/articles into parts (paragraphs separated by spaces).
If you don’t break up your articles into sections, readers will have a harder time navigating the article and may become overwhelmed by the amount of unbroken content in front of them.
In addition, other bloggers and visitors are drawn to your content because they are looking for information on the subject. You should provide them with an easily skimmed article because they may not have time to read line by line.
Here are some tools that will assist you in improving your article:
Make sure that your content is scannable and easy to read for your readers. Make your headings (H2, H3, H4) stand out and use them to make your content scannable. This will also assist you in driving visitors to your website via social media platforms.
8. Related posts
Showing related posts is quite helpful since when a reader finishes reading an article, he may want to read more about the same or a related topic. Consider yourself a blog reader.
After reading an article, what action do you take?
There are a couple of good connected articles. WordPress plugins that allow you to add related posts to your site. This works right out of the box and makes adding related posts a breeze.
Writing blog posts about topics linked to your most popular pages might help you boost your blog’s success and enhance the number of time visitors spend on your site.
9. Easy navigation
It should be simple to navigate from one page to the next on your blog. The navigation of the blog should not be confusing to visitors. They will undoubtedly quit the blog if they do not find what they are looking for fast.
10. Search box and relevant links
It’s always a good idea to have a search box that’s easy to see. Visitors have a strong preference for searching for articles. If you want to lower your bounce rate, make sure you only link to content that is relevant to each other. Irrelevant posts may irritate your readers, and they may abandon your blog as a result.
11. Internal linking
This is one thing that really aids in keeping your visitors on your website. As much as feasible, interlink your blog content. If you’ve ever looked at Wikipedia’s SEO techniques, you’ll notice that they use a lot of internal links on each page. If you use the anchor text strategy to link, this will also assist you to improve your search engine rating.
This is a highly suggested tip for lowering a website’s bounce rate. This will also increase the average time spent on your site by visitors and encourage them to look at more internal pages.
Bounce rates indicate how many visitors enjoy reading your site and find it interesting. As a result, make sure you employ the tactics outlined above to reduce your website’s bounce rate.