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- 1 Why is Unique and Engaging Content Important?
- 2 15 Ways to Get New Content Ideas to Create Engaging Content
- 2.1 Create Bundled Lists of Topics in Advance
- 2.2 Explore Social Media Channels
- 2.3 Keep a Close Eye on Your Blog Comments
- 2.4 Take Input From Your Audience Directly
- 2.5 Perform Comprehensive Competitor Analysis
- 2.6 Deep Dive into Google Search Suggestions and Popular Searches
- 2.7 Get Inspiration from Google Image Tags
- 2.8 Utilize Ahrefs Content Explorer
- 2.9 Always be of the Lookout for New Products in Your Industry
- 2.10 Take Help of Topic Generator Software
- 2.11 Deeply Explore the Website FAQ Section
- 2.12 Subscribe for Industry Newsletters
- 2.13 Scan YouTube Recommended Videos
- 2.14 Use Facts, Data, and Analytics to Inspire New Content Ideas
- 2.15 Google Trends
- 3 Conclusion
Why is Unique and Engaging Content Important?
There are two parts to the solution to this question. One is about general human psychology, while the other is on complex algorithms used by search engines. Let’s have a look at what each of these entails:
Search Engines Prefer High-Value and Fresh Content
Google has begun to assign a value to content based on its uniqueness, quality, and utility. Search engine algorithms are improving and changing in their ability to analyze these three elements in-depth to ensure that high-value and unique content is placed higher for relevant search phrases.
People Want to Read Something Engaging and New
The value of the content to the consumers should always be considered in your content marketing plan. Unique and entertaining content keeps viewers interested and encourages them to share it on social media. Furthermore, if customers gain useful information or learn anything from your content, they are more inclined to return to your website and possibly subscribe to receive regular updates.
15 Ways to Get New Content Ideas to Create Engaging Content
Create Bundled Lists of Topics in Advance
It’s more necessary than you believe to make a list of content themes. When you’re ready to write new content, make a list of themes ahead of time rather than going through them one by one. It saves you time, allows you to tap into the most current trends in the niche you’re writing about, and helps you come up with the greatest blog post ideas!
In order for your content marketing strategy to effortlessly incorporate these content ideas, you should establish a list of content themes for at least two months ahead of time.
Explore Social Media Channels
The most useful information into customer behavior can be found on social media. Social media is a fantastic tool for coming up with the most relevant and “trendy” content ideas that will get the most views.
It’s also a good idea to interact with your social media followers to get a sense of what kinds of content they want to see from you. Post some questions in your articles and see what the most common responses are, and new content ideas will start flowing in right away!
Keep a Close Eye on Your Blog Comments
Take a look at your blog’s comments area if you want to find a goldmine of article ideas. If your readers enjoy your content, they’ll offer blog post topics in the comments section regarding anything they’d want to read on your site. To gain an advantage in the game, you can even read the comments on your competitors’ blogs.
Take Input From Your Audience Directly
As previously stated, the easiest strategy to increase blog views is to publish content that your audience desires. Asking your audience for fresh content ideas is the most effective technique to come up with new ideas. Create polls on your social media networks to explore what type of content your audience would want to see from your website next. You can also set up feedback forms so that your users can directly offer new content ideas and provide you valuable comments on how to improve your current content!
Perform Comprehensive Competitor Analysis
Any content marketing plan you develop will always take into account what your competitors are doing. The same can be said for content suggestions. There is a clear distinction between plagiarizing and leveraging their thoughts and names to generate new content ideas. There’s nothing wrong with keeping up with what your competitors are up to and figuring out what topics you’re missing out on so you can fill in the gaps.
MUST READ: How to do SEO Competitor Analysis?
You could even go so far as to create higher-quality content with greater value for the same topics that your competitors have covered. If one of your competitors has written about “5 methods to produce engaging YouTube videos,” for example, you may strive to outdo them by writing about “10 ways to generate engaging YouTube videos.”
You can also acquire content ideas for your website by looking at the FAQs on your competitors’ websites. To develop a proper content strategy for any website, a thorough SEO competitor study is required.
Deep Dive into Google Search Suggestions and Popular Searches
This method is useful not just for generating new content ideas, but also for locating low-competition long-tail keywords. Simply conduct a Google search on any broad topic of conversation that you’d want to explore, and Google will take care of the rest.
Look for the “Searches related to” area at the bottom of the SERP to get a head start on finding new content subjects and low-competition keywords.
Get Inspiration from Google Image Tags
This method is similar to Google Search Suggestions, but with a difference. Instead of searching for your topic on Google, go to Google Images and type it in. After you click on search, you’ll notice a number of tags at the top of the page that Google deems to be extremely closely linked to your search phrase.
So, if you’re looking for a keyword, all you have to do is combine it with one of these tags that can be applicable to your topic, and you’ve got yourself a high-ranking content idea!
ALSO READ: Alt Text for SEO: Image SEO in 2021
Utilize Ahrefs Content Explorer
Ahrefs is one of the most popular SEO tools, and its Content Explorer tool can be a great help in coming up with new and relevant content ideas. You may discover which content in your topic is bringing in the most traffic, where the highest-value keywords appear on the webpages, and even which websites are creating content in your domain but have not yet linked to it. This can be a very useful technique for locating prospective backlinking opportunities.
Always be of the Lookout for New Products in Your Industry
On the internet, new things are released virtually every day. The first important thing to consider is which problem statements these goods address. Searching for new items in your niche can assist you in identifying these problem statements and creating great content that can assist customers in addressing them. You can even highlight products that provide a specific service and do a comparison or vs blog on them. This is a wonderful method to solve a problem statement while also educating customers on the best items for their needs.
Take Help of Topic Generator Software
Exploding Topics, a topic generator software, can help you come up with interesting blog article ideas. This software can assist you in locating web-based subjects in your niche that are rising in popularity over time. This software can also assist you in locating subjects in low-competition keywords, which can be a valuable resource for article ideas.
Deeply Explore the Website FAQ Section
This step has already been explored, but its significance cannot be emphasised. Especially on your competitors’ websites, FAQs are a treasure for content ideas. Many of the FAQs are just that: FAQs, and they aren’t examined in depth in a blog or article. Take advantage of this by writing informative articles that can answer these queries and provide additional value to your customers.
Subscribe for Industry Newsletters
Do you have writer’s block and are feeling a little fired up? There is no need to be concerned. Get new content ideas delivered straight to your email! Industry newsletters are a terrific way to stay up to date on the latest trends, topics, and news in your field. These newsletters might assist you in coming up with interesting and useful article ideas.
Scan YouTube Recommended Videos
YouTube is an excellent resource for brainstorming content ideas. You can always use YouTube to search for relevant terms and then watch the top-ranking videos on the results page. On the side, you’ll notice a number of other recommended videos,’ which are also often searched under your search term. You can take this a step further by watching these films to get some inspiration from the content and to figure out if there are any difficulties that aren’t addressed.
Use Facts, Data, and Analytics to Inspire New Content Ideas
Using tools, keeping an eye on trends, utilizing social media, and all of the other factors we’ve stated are all beneficial, but they can’t bring in value on their own. The true value is in the facts from reliable sources, up-to-date statistics, and comprehensive analytics to screen out false information.
The simplest method to educate your viewers and ensure that they take something useful away from your website is to provide fact-checked and data-heavy content. This will encourage them to return to learn more about new topics or to go over old ones again. content to read.
Furthermore, it boosts your domain authority and sends a good signal to search engines that your content is valuable.
Another useful tool for coming up with new article ideas is Google Trends Datastore. You can quickly find the most popular subjects and phrases in your domain by using Google Trends. The tool also comes with a Google Correlate extension that can help you connect the dots between different search trends and associate them to produce high-value content. You may even use this tool to uncover local trends in order to develop hard-hitting content that caters to the demands of the people!
Many more functions, such as keyword research, content calendar creation, and more, are included in the tool.
For any business hoping to succeed on the internet, content development is a must. The most successful strategy to capture and grow an audience is to create original and helpful content. Take the support of SEO professionals to genuinely excel at developing appealing content ideas. They can uncover relevant themes that will add the greatest value to your website.