For many people, digital marketing is a dream job. Digital marketers can now earn a six-figure salary, take unlimited vacation, and work from home — or even across the globe as a digital nomad — thanks to the advent of many technology business perks and telecommuting employment.
I’m here to help you find a new job as a digital marketer this year, change careers, leave a desk job to travel as a remote digital worker, or develop your abilities at your present digital marketing position. I was able to advance my digital marketing profession and take the leap in 2016 to create my own company and travel and work as a remote digital marketer in another nation.
16 Skills That Make You A Proficient Digital Marketer
Here are the 16 most important digital marketing skills I’ve gained over the years that have helped me develop in my digital profession and eventually launch my own digital marketing agency:
1. Writing & Editing:
This may be the most necessary talent to have as a digital marketer: I don’t think I’ve ever had a position in digital marketing where I didn’t have to write and edit something. Because of the importance of content marketing, knowing what makes a great blog post, how to source and write great content, and how to turn a terrible piece of content into a good one will help you advance quickly in your digital marketing career. You should also be aware of how to use copywriting tools such as AP Styleguide.
Because organic search results are approximately 8.5 times more likely to be clicked than paid search results, understanding and utilising search engine optimization (SEO) in a digital marketing job is ESSENTIAL. Content marketing, guest blogging, and link development through social media and high-quality content are examples of “white hat” SEO strategies used today. Technical SEO strategies, such as upgrading title tags, H1 and H2 tags, and adding keywords, are also important.
As a digital marketer, knowing how to research keywords to include in website text, blogs, and PPC to generate results for the brands you work for is critical.
3. Design Skills:
Visuals drive so much of today’s internet marketing. When outstanding photos accompany content on all social media channels, it performs better. You must be able to generate and edit your own visuals as a digital marketer.
If you can create a banner ad, an email banner, or a social media graphic in Photoshop, that’s one less person you’ll have to deal with, one less step in getting your digital campaign up and running – and one less person your client or business will have to hire. If Photoshop (or another Adobe product) isn’t in your toolkit, there are plenty of alternatives, such as Canva.
4. Social Paid Advertising:
The days of “free” social media are gone – I lived through them, and given that I’m just in my 30s, you can guess they didn’t last long. Using social sponsored advertising is the most effective approach to reach people on social media sites and ensure that your Content is circulated.
Understanding how to create content of all lengths and variants, as well as how to follow picture best practices on each site, will be incredibly beneficial to your profession. Understanding how to monitor and adjust bids to maximize your ads, as well as when to seek support if you don’t have the time to devote to it every day, can be beneficial.
5. Top-Notch Personal Brand:
You will almost certainly be the face of a brand as a digital marketer, whether through social media, content marketing, or a conference presence. It’s critical to have a strong online presence that demonstrates your commitment to being active and professional. Furthermore, by using top content sites like Medium to establish your personal brand, you will gain a deeper understanding of them and how you can apply them to the brands you work for.
WordPress now runs 25% of all websites on the internet and accounts for 50-60% of the worldwide CMS industry, making it the most popular CMS. WordPress is used by The New York Post, TED, Thought Catalog, USA Today, CNN, Fortune.com, TIME.com, Spotify, TechCrunch, CBS Local, and NBC, so it’s not simply a platform used by tiny businesses who don’t have access to a developer.
It’s likely that the brands you work for will utilise WordPress, or will be forced to do so. In your digital marketing job, knowing WordPress and all of its functions and plugins will be invaluable. It will also assist you in creating your own website and blog for your company.
7. Excel Proficiency:
Snore. For the past decade or so, we’ve all seen Word applications on every CV. However, with the rise in data and the importance of data analytics, it’s more necessary than ever to be fluent in Excel and understand how to handle data rapidly and build tables and graphs from the data you’re looking at.
Are you just listing Excel functions, or are you a true Excel expert? Check to see if it’s the latter.
8. Social Media Marketing:
Nearly one-third of the population now uses a social media site, and 97 percent of businesses employ social marketing. As a result, social media marketing is an essential instrument in a digital marketing toolbox.
Social media marketing is a lot more than just posting on Facebook. You should be able to write copy, construct ads, create images, and assess reach and engagement across all media. You must also be aware of all of the rapid changes that occur on each platform, as well as when to use multiple platforms for distinct internal business objectives.
9. Email Marketing & Newsletters:
“Is email marketing dead?” will be asked in a number of publications on the internet. I’m here to tell you that it isn’t true. Email is still read by everyone. It’s still a powerful tool for reaching out to customers. Any brand you work for will have content they want to disseminate, and email newsletters are a wonderful method to broaden the reach of content by tapping into an email subscriber base.
10. Google Adwords & PPC:
Pay-per-click advertising, or PPC, allows a variety of businesses to dramatically expand their reach while also generating significant money and brand exposure. You’ll be able to get some of the highest-paying jobs in digital marketing if you can do this for firms. To be successful at PPC, you must be able to think strategically and scientifically, as well as build, optimise, and report on campaigns utilising Google Adwords and Google Analytics in tandem.
11. Conversion Rate Optimization (CRO):
The goal of digital marketing should be to get people to visit a website and then convert them into consumers. CRO is the process of experimenting with various website pages, text, and calls-to-action (CTAs) to see which ones convert the best. It combines the skills of web design, copywriting, and user experience into one package. As a digital marketer, you should be able to run A/B tests and use tools like Optimizely to help you with your research.
12. Marketing Automation:
The art of providing automated duties for website visitors to save you time as a marketer is known as marketing automation. It’s critical to understand how to build up forms, construct landing pages, and launch drip campaigns to convert website visitors into consumers. It’s a critical tool for assisting your sales team in identifying sales-qualified leads from web traffic.
Speaking of sales qualified leads, you’ll be ahead of a lot of digital marketers if you know how to score website visitors to evaluate how significant they are to a marketing or sales team.
13. PowerPoint Design:
No one has yet produced an application that can completely replace PowerPoint, no matter how hard I try. I know, it’s hard to believe. I’ve had to create PowerPoints for the most of my work. And, as the importance of client presentations grows, I continue to utilise PowerPoint.
It’s critical in digital marketing to know how to make a PowerPoint presentation that is more than just text on a screen. You’ll need to weave a tale and clearly articulate a strategy so that you can communicate your project and its outcomes to a variety of key actors, whether they’re junior employees or senior executives.
14. Influencer Marketing:
Connecting with internet influencers to build brand awareness and distribute or cocreate content can pay off big time for brands. An important internet marketing skill is knowing how to interact with influencers and convert them from unaware to advocate. You’ll be ahead of the game and save time if you know how to use a tool like Traackr to locate and track online influencers.
15. HTML & CSS:
Knowing basic HTML and CSS will come in handy if you need to utilise WordPress, write copy and update websites, use marketing automation, or comprehend CRO. You will save a lot of time by not having to go to a custom WordPress developer or a brand’s product team if you can enter into the code for a blog and edit a title.
16. Creative & Analytical Abilities:
Finally, digital marketing is both artistic and analytical (photography, writing, and design) (Google Analytics, CRO, marketing automation). To be genuinely successful in digital marketing, you must be able to combine art and science in your job and know how to juggle both sets of talents.
You’ll be the successful digital marketer you’ve always wanted to be if you master all of the first 15 talents and combine them with the perfect combination of creative and analytical techniques in #16.