8 Black Hat SEO Practices That Are Ruining Your Website Traffic


Black Hat SEO Practices That Are Ruining Your Website Traffic

People have often thought that the main idea of marketing on Google was to fool the algorithm with smart black hat SEO practices. 

If we jump 10 years back, I would say that it was still possible to cheat Google but with the coming of time, the algorithm has become smarter than you can imagine.  Google with its updates has become user-generated and is constantly trying to downrank the black hat SEO practising websites to make a safe place for its users. 

You may think what you are doing is ethical but these 8 Black Hat SEO practices are ruining your website traffic with you having a clue about it.  To do something right on Google, you first have to know what not to do. 

Read these 8 Black Hat SEO practices and save yourself some Google penalization.

8. Invisible Text

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If you are still using this in 2022, you should already give up on expecting traffic. It is not 2004 where you can fool the crawlers by adding invisible text at the end of your page/blog. 

In fact, if you have well-written content with a clear concept and hardly any target keyword, your page has a better chance of ranking.  Google has started upright penalizing any website that still follows this age old black hat SEO practice. 

All Google wants is quality content!! Which brings me to…

7. Keyword Stuffing

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One of the most used Black hat SEO practices. (I wonder how it is still a legit thing!)

Keyword stuffing is the worst thing that you can do to your content. With Google algorithms becoming more and more user-oriented, it is always on the lookout for good content. 

You may rank top on the search engine with keyword stuffing but it won’t be long for you before Google starts throwing you back in the competition.  Keyword stuffed content does not look organic making it less user friendly. Less user-friendly means more chances of bounce rate.

And there you see your dream of ranking top shattering.

6. Cloaking

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Cloaking is deception. One of the Black Hat SEO practises that tries to deceive not just the search engines but also very tactfully tries to impress the users. It is a way of showing different results to different users. The URL and the content shown to users may be completely different from what it shows to the crawlers. 

Again, you may very smartly rank for a particular keyword, but if pogo-sticking goes right, you will soon start seeing a fall. 

5. Article Spinning

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Article spinning is nothing but a way of using synonym keywords to create a new page. The intent of most people for doing this is to be able to rank for multiple similar keywords. 

A lot of websites have seen a sudden fall in traffic after following this black hat SEO practice. Writers make use of tools that paraphrase already published content and publish it as new or unique content of the website. 

It can be called next level plagiarism but hasn’t really benefited anyone for more than a month of first-page ranking. 

This brings be to the 4th most common black hat SEO practice. 

4. Duplicate Content

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In simple terms, plagiarism. A lot of high ranking websites still follow content plagiarism but here’s band news for some of you. After the Panda update by Google in 2011 (it has been 10 years since), every piece of duplicate content has been penalized. 

This black hat SEO practice is a classic “copy and paste” practice. Most of the content creators rank like their competitors, copy ranking content and paste it exactly as it is. 

But like I said, Google is smarter than you think. The page indexing signals the crawlers about the original creation and often throws that duplicated page to the end of Google pages to die.

The more unique and professionally written content, the more chances of ranking. 

3. Spam Comments

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This black hat SEO is heavily practiced even by the most authentic of sites. It is a way of commenting your links on a high ranking content’s comment section. 

The main idea is to transfer link juice to the comment blog pages. Not often done manually, there are comments that also appear through certain software that is designed to sprinkle it across the web. 

What most practitioners of this black hat SEO tactic fails to understand is that these links are mostly “no follow”. All these efforts for nothing!

If you are one of those who follow this practice, it is time you save your energy to follow some genuine white hat SEO practices. However, if you are on the receiving end, it is advisable that you either approve only genuine comments or activate a blocking plugin on the backend. 

Nobody is going anywhere with this strategy. 

2. Overused or Irrelevant Anchor Text

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Proper use of anchor text is the most underrated and underused practice that content creators do. Half of the content writers don’t even know the true benefit of using organic anchor texts. 

But before that, what is an anchor text? (I had to because like I said, a lot of people are oblivious of it). 

An anchor text is the text which is used to hyperlink another blog/website page either informing of the internal or external links. It serves as an indicator to your user as to what they are going to see if they click on it and helps the crawlers to rank your page. 

People use regular CTAs to link to a webpage that does not do justice to the anchor text which often confuses both the user and crawler. To avoid getting penalized for something as “meagre” as inorganic anchor text, it is advisable to use a text that relates to the link. 

What good will it do? It will increase trust among your users by giving them content that adds value to their curiosity. Besides, it will give your search engine crawlers all the green signals to rank your page. 

So that next time you want to link to a TubeBuddy (a YouTube keyword research tool), an organic way of doing so would be using: the best YouTube Keyword research toolOpens in a new tab., instead of using TubeBuddy as the anchor text.

This brings me to the last of the black hat SEO practices.

1.Paid Links

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Let’s accept it, we all have done this and still follow it. But here’s sad news, the abundance of backlinks is in itself a signal to Google that the links are either paid or bartered. 

It is said that a high-quality backlink can indicate that you are a trusted website and get a considerable amount of traffic. 

However, buying a link is considered as a black hat SEO practice according to Google Webmaster Guidelines and does not work. 

But there is a way that can help, a 50-50 ratio of backlink and referring domains. If done right and you can make it to the closest of this ratio, chances are that your paid links can work. 

However, it remains advisable that you try to get as many organic backlinks as possible by writing quality content that ranks instead of buying them. 

Another pro tip: never buy links from link farms. That is the worst that you can do to your website. 

Consequences

SEO is not as easy as it seems. Like following the right rules can open you to a world of high leads and sales, the dark side can bring you down. 

It is important to know Black Hat SEO practices so that you can not follow them and make space for yourself on the list of Google’s most trusted and go to websites. 

But, I have a surprise for you: there are 10+ ethical ways of doing black hat SEO practices that will help you cheat Google organically. 

Stay tuned to iquelab.in for more on black hat SEO practices and how to rectify them 

Until then, 

Adios!

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