Do you want to increase organic traffic to your website by finding the right keywords? Does Google keyword planner cost money?
No, Google Keyword planner is completely free. You may use Google Keyword Planner to find fresh keyword ideas and blog post subjects, as well as improve your search engine rankings. However, if you’re new to the tool, it can be a little tricky to find out how to utilize it.
We’ll show you how to use Google Keyword Planner and get the most out of it to boost your SEO performance in this article.
How to Use Google Keyword Planner
Step 1: Set up a Google Ads Account
You’ll need a Google account before you can use Google Keyword Planner. It simply takes a few minutes to create an account if you don’t already have one. Go to the Google Ads home page and select Start Now after you’ve registered an account. To sign in, select your Google account.
Google Ads will prompt you to create a campaign after you sign in. You can skip this step by clicking Create an account without a campaign because we’re not here to spend money on ads.
Next, fill in your company’s details, such as billing country, time zone, and currency. After you’ve finished filling out the form, click Submit.
You’ve successfully opened a Google Ads account. To access the Google Ads panel, click Explore Your Account.
Step 2: Access Google Keyword Planner
Click Tools & Settings in the right upper corner to access Google Keyword Planner. Then, under Planning, select Keyword Planner from the drop-down option.
After that, you’ll have two choices:
Discover new keywords –This option will provide you with new keyword suggestions that you may utilise to boost your website’s traffic.
Get search volume and forecasts –You can use this option to see a list of keywords’ historical trends, search volume, and future forecasts.
In our guide, we’ll go through both the options and how to use them. Let’s begin by looking for new keywords.
Step 3: Try the Discover New Keywords Option
You’ll notice two options after selecting Discover new keywords: Start with Keywords and Start with a Website.
Start with Keywords
To find keywords, go to start with keywords and type in words (example: Google Analytics) or phrases (example: how to use Google Analytics). You can enter up to ten keywords/phrases, as well as a domain to utilize as a filter if desired. Click Get Results once you’ve entered your search terms.
Start with a Website
You can enter a website URL to find keyword suggestions if you choose the start with a website option. The website you entered as a source is used by Google Keyword Planner to generate search phrases for you to use.
It even allows you to search the entire website or just a single page. Click Get Results after inputting the URL. This is a great way to see what your competitors are up to and get inspiration from their keywords. Simply type in their website address to see what keywords they’re working on.
For example, when we typed in “Google Analytics” as a search phrase, the programme returned 674 keyword suggestions. It also provides additional terms to help you broaden your search.
When you click the Get Results button, Google Keyword Planner will display results based on the URL or keywords you specified, as well as a number of additional keyword suggestions.
You’ll see four metrics for each term displayed by Google Keyword Planner:
- Avg. monthly searches – This displays a range of monthly searches for the term, allowing you to determine which terms receive the most traffic.
- Competition –This indicates how tough it is to secure an ad placement (low, medium, or high), but it may also be used as a basic indicator to see competition for organic keywords.
- Top of page bid (low range) –The lowest price an advertiser would pay for a top-of-page bid is shown below.
- Top of page bid (high range) –This figure is the greatest price that advertisers would be willing to pay for a top-of-page bid.
Additional filters, such as region, language, search network, and time period, can be used to locate new keywords.
Step 4: Try the Get Search Volumes and Forecasts Option
Now let’s have a look at the other keyword-finding option available to us: Find out about search volume and forecasts.
Simply type your keywords or phrases in the box, separated by commas or on the next line, and then press the Get Started button.
Google Keyword Planner will anticipate the total number of clicks, impressions (how many times your ad would be displayed if you were running ads), overall cost, average position, and cost-per-click (CPC) for the next 30 days based on the keywords you provide.
Individual clicks, impressions, cost, click-through rate (CTR), and average CPC are also broken down for each keyword forecast.
This report has no keyword suggestions because it is intended to present information for the particular keywords you input. To get the most out of this analysis, click on the Historical Metrics tab to see the average monthly searches and competition for each phrase.
Although Google Keyword Planner is designed for advertising, it offers significant SEO value. To begin with, it’s completely free! It’s also an excellent place to start looking for keywords for your company.
You can look for specific search terms or seek up keywords by entering a website address. The bidding values and competition level are quite useful in determining how profitable the keywords are. It aids in the selection of monetary keywords that can aid in the rise of sales.
On the other hand, you might want to try some of the alternatives below if you’re seeking more thorough information about keywords and your competition.
How to Choose Keywords Using Google Keyword Planner
It can be difficult to decide which keywords to focus on, but the perfect ones can make or break your SEO strategy and organic traffic stats.
When it comes to keyword selection, there are a few best practices to follow:
- Select a number of keywords that are both competitive and not. Ranking for the more competitive ones will take longer, whilst ranking for the less competitive ones may be possible sooner. This allows you to strike a balance between traffic arriving sooner and traffic arriving later.
- Examine each term in further depth before targeting it with content. To expand your investigation, use another keyword research tool and your own Google searches. Look for keyword variations, “people also ask” inquiries, and other relevant keywords or subjects to include in your article.
- Don’t give up on keywords just because there isn’t a lot of traffic to them. Sure, you want to target keywords with a lot of searches, but if it’s a good topic for your website, go ahead and include it. Organic traffic isn’t the only kind of traffic you can get! You can also generate material that is suitable for newsletters or social media but lacks a high amount of organic search results. Not yet, at least!
Let’s look at some alternatives to Google Keyword Planner now that you know how to use it to find fresh keyword ideas.
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3 Best Google Keyword Planner Alternatives
Google Keyword Planner is a free but effective tool for brainstorming keyword ideas. Its major objective, however, is to assist anyone interested in running pay-per-click (PPC) ads on Google. Other SEO plugins and tools provide additional, unique functions.
So, if you want to improve your SEO performance, check out the Google Keyword Planner alternatives below and fine-tune your keyword research.
Another popular SEO tool that you can use instead of Google Keyword Planner is Semrush. The tool is jam-packed with features that will help you increase your content, social media presence, and sponsored traffic in addition to your SEO success.
Because of its keyword research tool, Semrush is preferred by many SEO specialists. You can type in any search phrase and get precise information about its search volume, CPC (if you want to run ads), and a full list of search results.
You can quickly determine the search purpose of a keyword by glancing at the search results. This way, you’ll know exactly what searchers are seeking for and can tailor your content to meet their demands.
Ahrefs is one of the most powerful SEO tools available. It has a lot of functions, therefore it’s a good Google Keyword Planner alternative.
For understanding their competitors, many SEO specialists and business owners prefer to use this premium tool (or use their free tools). You may enter any URL, and Ahrefs will provide you with thorough information on the keywords, their ranks, the total number of backlinks, the top pages, and even content gaps between your competitor’s website and your own.
AnswerThePublic is another wonderful free online tool for creating SEO-optimized content.
Enter a term or topic of interest to get a list of potential search phrases that people might use in search engines like Google, Bing, and Yahoo.
You can increase the options for the terms you might rank for by using the queries and key terms you find in your post. This tool is quite useful for determining what others are looking for in relation to your term or topic.