Google unveiled its new marketing standard, Accelerated Mobile Pages, in October 2015. Do you have any idea what AMP stands for? If not, you’ve come to the perfect place to learn more about it. Read this article from beginning to end!
AMP is a relatively new technology with some restrictions. It is, however, a new and improved method of optimising your website for mobile devices. It also improves the user experience of your website. As a result, you can quickly apply AMP whenever you wish to improve the speed of your website on mobile pages.
AMP stands for Accelerated Mobile Pages, which is a Google-led standard for advertisers in the digital marketing era.
Today, the vast majority of people own a smartphone. As a result, AMP is one of the greatest ways to sell your goods online and reach a larger audience. Because not everyone has a laptop or a desktop computer, it’s best to create AMP pages to promote your brand.
People consume a lot of news and other information on their phones, and many advertisers around the world use mobile phones to pitch their products to their target customers.
Have you ever considered what might happen if your website took an extremely long time to load?
Because it loses visitors and raises the bounce rate, it has a direct impact on your SEO rankings. It reduces the likelihood of generating cash from advertisements or subscriptions.
Approximately 47 percent of people seeking answers to their questions prefer to visit a website that loads in two seconds or fewer, while around 40 percent prefer to visit a website that loads in three seconds or less.
Google announced AMP as a new open source for mobile marketing after such debates.
AMP increases your website’s speed on mobile phones and allows web pages with videos, graphics, animations, or rich content to load rapidly, regardless of the sort of mobile device or tablet you’re using.
All three core components of Accelerate Mobile Pages are listed in the following paragraph. Please continue reading by scrolling down!
3 Main Components Of Accelerated Mobile Pages
Adding AMP Pages to your website is a free and open-source activity that will improve the speed of your website on mobile phones and other mobile devices. The following are the three primary components of Accelerated Mobile Pages.
1.AMP HTML: This is an HTML-based version of AMP that primarily contains all of the necessary tags for boosting the performance of your website.
2.AMP Cache: This is a Content Delivery Network (CDN) that caches your pages so they can be retrieved faster.
Remarkable Advantages of Adding the Accelerated Mobile Pages on SEO
Google created Accelerated Mobile Pages with the goal of increasing mobile users day by day. Its HTML version is used to test a web page’s dependability and loading speed.
When AMP is used, any website’s loading time improves by 85 percent when compared to non-accelerated mobile sites. One of the benefits of AMP is that it allows a site or a web page to load faster on mobile devices.
Not only that, but employing the AMP standard for mobile marketing has several other advantages, like a decreased bounce rate, mobile friendliness, improved SEO, and the ability to alter a website across all browsers.
Reduction in the Website Loading Time
Google’s Accelerated Mobile Pages are designed to speed up the loading of any information. Your pages would load in less time and with greater accuracy if you used AMP.
If the compatibility of your site’s pages is enhanced, the loading time will be reduced automatically, and your bounce rate will be effectively reduced.
It would be easy for search engines to locate your web page if there was no obligation to customise the content provided on your website.
This means that AMP effectively and efficiently improves your website’s Search Engine Optimization.
The fact that you don’t have to customise the content of your website when using AMP is a huge benefit. The web page will be shaped by AMP according to the browser type.
You don’t need to construct an XML sitemap for those specific URLs once you’ve created your website’s Accelerated Mobile Pages. Google will choose them for you automatically.
Users will be able to install your website’s application without having to go to the app store if you create AMP for your website’s web pages.
Makes Your Website Mobile Friendly
It’s a truth that Accelerated Mobile Pages (AMP) allows consumers to browse any website on any device, making your website mobile friendly.
True, AMP is a relatively new technology with some restrictions. It is, however, a new and improved method of optimising your website for mobile devices.
It also improves the user experience of your website. As a result, you can quickly apply AMP whenever you wish to improve the speed of your website on mobile pages.