Website designers work hard to ensure that their pages appear directly beneath that box, at the top of Google’s first page of search results. It takes time to climb to the top of the search rankings, especially for small businesses with little or no online presence. How long it takes to rank a post on WordPress?
According to many sources, it takes three to six months for a website to rank on Google using optimization (SEO) approaches.
That’s right: depending on the competition of your business and the popularity of your keywords, getting to the top of Google’s rankings might take anywhere from 90 to 180 days. For a variety of reasons, which we’ll go over below (competition, domain age, content accumulation, etc.) In competitive fields, achieving a high ranking can take up to a year.
This can be aggravating for both developers and customers. We finally finished a new website after weeks of work! It looks fantastic, yet no one is aware of it! What’s the deal with Google not recognising us?
Don’t be concerned. Doing everything correctly in this scenario does not guarantee immediate results. Google ranking is a method, not a magic trick.
To comprehend which websites appear at the top of Google’s rankings, we must first examine how Google locates and adds those pages to your search results.
How Does Google Find My Page?
Googlebots (also known as bots, robots, or spiders) are software programmes that move or “crawl” through billions of web pages, gathering and cataloguing information that is added to Google’s web index. The spiders must be able to crawl and read the material on your website in order for it to get included in Google’s index.
When you search through Google, you’re actually browsing the Google index, not the entire Internet, as the lovely man in the pink shirt points out. Google employs an algorithm to match your query to the billions of pages it has in its database.
More than 250 parameters are taken into account by the algorithm, including keywords, titles, and content tags. PageRank, a separate software that analyses the importance of each website based on the amount and quality of traffic from other sites, is also included in the algorithm.
ALSO READ:Is Content Marketing the Future of SEO?
How Are Websites Ranked?
When you type a query into Google, pages from the index are chosen based on how closely they match your query.
For your website to appear at the top of a Google search, there is no specific formula. The following elements, however, play a significant part in the ranking process:
- SEO. Search engine optimization (SEO) ensures that Googlebots and other indexing tools can see your website. This contains titles, keywords, headers, and ALT image text, among other things.
- Domain age. A website that is less than six months old is deemed “fresh,” and thus less trustworthy or reputable than a more established website that has been properly verified. New sites can still be ranked, but after the six-month period, rankings are more likely to improve.
- Keyword competition. Words or phrases that are often searched are extremely competitive, and more established sites in your field have a leg up on the competition when it comes to ranking for popular searches. If your site is brand new, it will be easier to gain trust and rankings by focusing on keywords with lower competition levels before moving on to more popular searches.
- Content quality. The Google Bots are programmed to detect features such as the frequency with which new content is released, if the content is original, and the length and overall quality of your articles. Adding new, original, high-quality content to your page on a regular basis will keep search bots interested in it, potentially leading to higher ranks over time.
- Clean domain. Google’s algorithm is also meant to detect websites that try to game the system by using techniques such as keyword stuffing or buying inbound links. These tricks may work for a time, but once Google figures out what you’re up to, your site will be penalized. Until you fix the problem, which can be a long and tough process, your rating will suffer.
ALSO READ: Evergreen Content – Why is it Important for Your SEO?
So, if you’re keeping your page up to date with decent content, avoiding any shady shortcuts in your domain, and focusing on low-competition keywords that will help you grow your online authority… Wait patiently.