The current wunderkind of content marketing is snackable content. Snackable content is ideal for today’s scroll-happy digital audience because it is mobile-friendly and quick to generate.
Snackable content, which includes everything from animated gifs to memorable memes, short movies, and infographics, is quickly becoming a must-have as part of your overall content and social media strategy.
Snackable content, on the other hand, is more than simply low-hanging fruit; it has a purpose for your brand, whether it’s to enhance your voice or provide value to your audience.
This introduction to snackable content includes what it is, what it does, and how to get started making it.
What Is Snackable Content?
Snackable content, as the term implies, refers to bite-sized chunks of digital material that are easy to eat and distribute. Snackable content is incredibly efficient at attracting people’s attention as they scroll through web channels on a mobile device since it is highly graphic.
A snackable content strategy, when done right, can boost your brand’s social capital by increasing shareability. Snackable material is more likely to be shared in a condensed moment of an impact than longer-form content since it is a speedier transaction.
Snackable content is a convenient approach to keep your followers’ social media appetites satisfied because it is often easier to develop and broadcast. It does, however, present its own set of issues. The golden rule is to stay relevant to your brand and its ideals.
What does this imply in terms of application? It may be tempting to share the next viral meme, but if it isn’t appropriate for your brand, save it for your personal accounts.
Is Long Form Content Dead?
No, and it isn’t going to happen anytime soon. At the other end of the buyer’s journey, long-form performs an entirely different role. It is still required for a variety of reasons. Longer-form content is vital for developing brand authority and converting people at the sharp end of the sales funnel, in addition to performing better in search engines.
Snackable and long-form material can, however, be utilised in tandem if snackable content is used as bait to attract visitors to lengthier pieces. (In this case, take the ideas of snackable content and apply them to the layout of your long-form piece.) Longer texts that are broken up into sections and include a lot of images, pull quotes, and links are infinitely more consumable).
How Can Snackable Content Be Used & Created?
Snackable content is adaptable and may be used on a variety of platforms, including websites and social media. It’s simple to make, thanks to a variety of free and commercial apps like Canva, Adobe Spark, and Pablo by Buffer.
Snackable material that works creates a mix between engaging graphics or graphical components and clever wording. Keep it catchy but not sensationalist when it comes to the latter, as today’s readers are accustomed to clickbait headlines. You should also attempt to keep a discreet kind of branding in your snackable material whenever possible, even if it’s only a hashtag.
The following are examples of snackable content:
One of the easiest sorts of snackable material is quotes from prominent people or excerpts from interviews and articles. It’s a good practice to tag the person who is being cited when submitting quotes (if they are on the social media platform you are posting to). You never know when you’ll get lucky and get a repost.
Animated gifs have become commonplace on the internet. Gifs are a simple and effective way to grab people’s attention with movement, and they’re especially useful for teasers for products or events. However, unless they are directly related to your core industry, try to keep the dancing animals to a minimum when using gifs as a brand.
Thank god we live in the meme era. Memes have recently helped us chuckle our way through a number of events, and when used right, they can fit into your snackable content strategy. Keep it relevant, tidy, and make sure you know what you’re doing, as always. (There’s a growing list of companies that have failed miserably at memes; it’s best not to join them.)
Infographics may give your content snack a little more substance, and they don’t have to be boring facts and figures. They should, on the other hand, promptly teach individuals anything. Simple ‘how to’ or ‘did you know?’ responses can be really powerful.
5. Short-Form Videos
Short-form videos are a significant form of social currency, from Instagram stories and reels to TikTok and Facebook Live. For optimal cut-through, keep them under 15 seconds.
6. Quizzes, Polls, Q&As
Running a quick quiz or poll to increase engagement is a great way to go, and platforms like Instagram have made it easy for companies and influencers to have two-way discussions with their fans via Q&As.
Why Repurposing Content Feeds Your Snackable Content’s Calendar
One of the simplest ways to get started is to review your previous content across various media and discover what worked best. Carve up a ‘top tips’ blog into separate entries or a case study film into crucial morsels to break up larger material into bite-sized portions.
Keeping it short, scannable, and shareable is the most crucial thing to remember. Make it simple to understand, and make sure that all snackable content contributes to larger content and social media plans.