Keyword Research in SEO
Keyword research is the process of identifying key phrases that clients use while conducting searches on search engines. This aids in
- Obtain information about the products and services that a company provides.
- Purchase the goods or services that a company provides.
Why is keyword research important?
The only way to figure out what people are putting into search engines is to conduct keyword research. You should be aware of this in order to avoid writing material about topics that no one is looking for. Many website owners make this error, and it’s most certainly one of the reasons why 90.63 percent of pages receive no Google traffic.
Keyword research also helps you to answer questions like:
- How difficult will it be to rank for this keyword?
- What kind of traffic can I expect if I rank for this keyword?
- To rank for this keyword, what kind of content should I create?
- Is it likely that persons who search for this keyword will become my customers?
Consider how potential buyers could search for your company or website while conducting keyword research. After that, you can utilise keyword research tools to elaborate on those concepts and discover even more keywords.
It’s a simple process, but two things must be true for it to work properly:
- You’ll need to be well-versed in your industry.
- You must comprehend how keyword research tools work and how to make the most of them.
Average Monthly Search Volume
The number of average monthly searches for the key term or keyword on the Google search engine is referred to as average monthly search volume. Let’s say the average monthly search volume for the terms above is as follows:
|Keywords||Avg. Monthly Search Volume|
|Compare oneplus and iphone||2500|
|Buy smartphone online||12000|
|Buy smartphones in mumbai||8000|
|Best smartphones 2020||5000|
|Buy redmi note 6||1800|
The keyword research list isn’t restricted to a small number of terms. The above activity will result in the creation and optimization of landing pages for these keywords. The average search volume metric aids in determining which keywords to prioritise in terms of SEO optimization and landing page building.
Note: Ranking for keywords with a high search volume is more harder than ranking for keywords with a low search volume. In order to achieve a higher Google ranking, the website must also be optimised better than the competition.
Building a Keyword Bucket – Approach
Keyword research can be done in a variety of techniques or methodologies. Here’s a step-by-step breakdown of how I go about doing keyword research. I recommend that you carry out all of these steps at the same time. By the time you’ve finished reading this post, you’ll have a keyword bucket.
Step 1 – Creating a list of already ranking keywords:
A list of keywords for which our website ranks is required. Our website is relevant for these search terms, according to Google. As a result, it is currently ranked for the same. The instructions and tools we used to make this list are listed below:
If your website has been configured with the search console, go to the performance report section. Select the web search type and the maximum period or date duration.
Download the report after sorting the queries by clicks. You will uncover a maximum of 1000 keywords that your website is already ranking for in this report. Keep these keywords in an excel file, and we’ll be adding more from other tools to this list.
In the Ahrefs tool’s site explorer tab, type your website’s URL. As shown below, select the organic keywords report.
This report should also be exported and added to the existing excel file, which contains the queries from the search console report.
Go to the organic research insights section of domain analytics and enter the website. Go to the report on the top organic keywords and export it. Add these keywords to the existing excel spreadsheet as well.
I hope you’re working on your Excel spreadsheet! This excel will now have all of the keywords for which your website is already ranking. You can go to neilpatel.com if you don’t have access to Ahrefs or SEMrush. and then repeat the previous steps (enter your domain, download the organic keywords report and add them to the existing excel).
Now remove all the duplicate keywords so that we have a clear list of ranking keywords.
Step 2 – Categorizing the list of keywords
Begin categorising the keywords in the list we just made into different groups or subjects. For example, a company that sells electrical devices will have keyword categories such as television (TV), games, mobile phones, kitchen appliances, computers and tablets, audio and video, and so on. Each of these categories can contain a large number of keywords.
Step 3 – Identifying categories without keywords in existing list
There will be products or services for which no keywords or categories have been developed. Use the Google Keyword Planner to find similar categories. To find new keyword ideas relevant to the product, service, and target clients, enter the primary category keywords. Update and categorise these keywords in the existing list.
Do not forget to select target location and language while using the google keyword tool.
Step 4 – Identifying SERP Competitors
The term SERP refers to the search engine result page. You may already be aware of your company’s competitors who offer similar goods and services. SERP competitors, on the other hand, comprise both business competitors and websites that rank for desired keywords.
You must be thinking that the only competition for your business would be the SERP competitors, right? In the vast majority of circumstances, this is correct. However, there are a few websites that have built authority in the categories we service, but we’ve never considered them competitors.
Simply search at least three keywords from each category you created and examine the search results to find SERP competitors. There are likely to be a few websites that are well-known and rank well for each of the category keywords. Make a list of the websites you want to visit. That will be required in the next stage.
Step 5 – Identifying other Categories/Keywords SERP Competitors are Targeting or Ranking for
We’ll utilise the SEMrush Keyword Gap Analysis tool to do this. In this tool, enter all of your SERP competitors one by one, along with your website, and then click compare.
Now, export all of the terms underlined in the missing area, as seen below. This should be done for all of the contestants.
These are keywords that your competitors in the SERPs are targeting and ranking for, but not your site. Make a list of the keywords that are missing. Add any keywords from this list that you’d like to rank for to the existing list and classify them.
Note:If you don’t have access to SEMrush, repeat Step 1 for each competitor except the search console export.
Best Keywords for SEO
Understand that there are no “best” keywords; only ones that your target audience uses frequently. With this in mind, it’s up to you to devise a plan that will aid in page ranking and traffic generation.
Relevance, authority, and volume will all be factors in determining the optimum keywords for your SEO campaign. You wish to uncover highly searched terms that you may compete for based on the following criteria:
- You’re up against a lot of competition.
- Your ability to create content that is of higher quality than what is already ranked.
I’m hoping that by the end of the fifth stage, you’ll have compiled a keyword bucket list that will aid you in other aspects of on-page SEO.
Make sure to re-evaluate these terms every few months — once a quarter is a decent starting point, but some companies prefer to do it more frequently. As your authority in the SERPs grows, you’ll be able to add more and more keywords to your keyword lists to tackle as you focus on sustaining your current presence and then expanding into new areas.
If you found this helpful, please let me know in the comments section.
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