Learn how to make the most of Google Keyword Planner. Creating blog content is the best investment you can make that you won’t regret any time soon. This is because every type of blogging success is linked to the material that is published in some way.
You may use Google Keyword Planner to find fresh keyword ideas and blog post subjects, as well as improve your search engine rankings. However, if you’re new to the tool, it can be a little tricky to find out how to utilise it.
It may be simple to come up with material because your blog is your property and you have complete control over what you publish, but there are some elements to consider in order to ensure your blog’s long-term success. Consider the last time you went shopping. You search for stores and shops where you believe you can locate what you need.
The store in this scenario is your blog, and just as there are many shops and stores in the market, there are also many blogs. Many individuals overlook the fact that blogging is no different than running a traditional business, which is conducted in person rather than online. If you’re serious about blogging as a business, you’ll realize that you’ll need to create a business strategy for your site.
So, returning to the shopping scenario, what do you do if you walk into a store and discover that they don’t have what you’re searching for? Yes, you read that correctly. You move on to the next store and continue your search until you find your desired item. Now, your site may have the best material in your opinion, but no one is looking for the specific content you’re producing.
This means that if no one is looking for the information you’re creating, your blog has a slim to non-existent chance of being noticed, and as a result, no visitors will come to read it. People will pass by your blog if they happen to come across it, just as they would walk by a shop seeking for your product.
What is the reason for this? Simple: you haven’t published anything for them. People only read what they want to read. So, what are your options for resolving this? The basic solution is to do as much research as possible on what people are looking for in your sector. You won’t have to fight to persuade people to read your content if it’s in high demand since they’ll be seeking it on their own.
So their discovery of your blog is a blessing in disguise because they will find value and solutions to their problems, and if your content is good enough, they will be more likely to share it with their friends as a token of appreciation. When you discover something beneficial and valuable, you always spread the news.
How do you come up with content ideas that people want to read?
As stated at the outset of this article, you must determine what people are seeking for and provide it in your blog entries. You’ll need to find “keywords” for your blog posts to accomplish this. When people use search engines to find solutions to their problems, the term “keyword” is used.
Knowing these terms can aid you in optimizing your content for online discovery. This is where the Google keyword planner tool comes in handy, and it’s completely free. You’ll need a Google account, which is completely free.
How to properly use the Google Keyword Planner to locate keywords
1. Go to the Google Keyword Planner by clicking here.
2. Select “Go to Keyword Planner” from the drop-down menu.
3. Use your Google account to log in (Gmail email address). If you don’t already have one, you may create one for free using the “Create account” option.
4. Select “NEW GOOGLE ADS ACCOUNT” when requested to establish an account.
5. If you have any difficulty getting past the following page after choosing a new Google AdWords account, click “Switch to Expert Mode” at the bottom of the page. If you can’t find “Create an account without a campaign” in expert mode, look for “Create an account without a campaign.”
In some cases, you may have successfully created a Google Ads account but are unable to locate the keyword planner tool. The same option is available: “Switch to Expert Mode” may be found in the dropdown menu where you usually access the keyword planner. This is how you may enable the keyword planning tool and activate the Expert Mode from within your Google Ads account.
6. Once you’ve completed step 5 above, you may double-check your business details by adjusting your billing information, nation, currency, and time zone, then clicking submit.
7. You’re finished. You’ll be sent to a page congratulating you; click “EXPLORE YOUR ACCOUNT.”
8. Go to the top right menu and select tools and settings.
9. The term planner can be found under the “PLANNING” tab.
10. Select “Discover new keywords” from the drop-down menu.
11. Write a few words about what you want to write about. If you want to write about knitting, for example, type “knitting” into the search box.
12. The search results will default to a place in the United States. If you want to target a different location, you can adjust that. The “Broaden your search” option will also provide some suggestions for what you might be looking for.
13. Because the results will be intermingled from different competition levels, you may want to add a low-competition outcomes filter. This will assist you in identifying keywords for which you can rank without facing a lot of competition.
14. Sort the results by “Monthly Average Searches.” This also aids in sorting the results from best to worst. Unless you’re running Google advertising, the top of page bid columns aren’t important.
15. You can save your results as a csv file to your computer or import them into Google Sheets and save them to your Google Drive.
The “How to Use Google Keyword Planner Effectively” post has come to a conclusion. I hope you found it beneficial and that it aided you in some manner.