Mobile SEO vs Desktop SEO
Mobile SEO presents both an opportunity and a challenge for SEO experts conversant in desktop SEO – here are the key differences.
Whether there is a distinction between mobile SEO and traditional SEO is a point of contention among search engine optimization professionals. When it comes to mobile search, best SEO techniques apply, but there are several peculiarities that experienced webmasters should be aware of. While content reigns supreme, brevity comes in second, with a focus on site performance and architecture. When it comes to mobile optimization, there are ten things to consider.
Usability guidelines for mobile users differ from those for PC or laptop users. A website must immediately satisfy users’ expectations and demands, with fast-loading pages and mobile-friendly design that include smart navigation, easy-to-read information, prominent call-to-action buttons, minimum graphics, and strategically placed links. If loading times are a problem, this is a good moment to address the issue. Use this online tool to see if your website is mobile-friendly.
Although search engines have improved their indexing of desktop sites that use Flash technology, it remains a hurdle. This is even more of a worry with mobile SEO because major portable devices like the Apple iPhone do not support Flash, which means it will not render properly on these platforms. To combat this difficulty, companies like Sportsgirl, whose desktop site is Flash-based, have established a mobile-specific site.
Search Engine Page Rankings (SERPS)
When it comes to desktop SEO, getting to the top of the SERPS is always important, but it’s much more so with mobile search. Mobile-specific platforms have a constraint in that the screen only allows for about five results instead of the normal ten. When using a mobile device to search, people are more likely to browse down the first page of results and then move on to the subsequent pages if time allows.
Mobile consumers will choose to employ shorter keyword phrases than long tail keywords due to the time-sensitive nature of using portable devices. Predictive search, such as Google Instant, aids in the generation of shorter, more relevant search terms. They also have a proclivity for using location-based keywords, such as ‘Bondi bars and pubs,’ and they frequently employ geolocalisation* to locate nearby locations.
With mobile SEO, on-page optimization such as descriptions, title tags, URLs/file naming, alt tags, and other meta data must be perfect. Because mobile users have less time than desktop users, they are more likely to abandon a mobile site if their user intent does not match what the site offers. When it comes to mobile search, less is sometimes more, so keep your meta data keyword-friendly and brief, snappy, and to-the-point.
Users may be in transit and have a short attention span due to the nature of mobile devices, which are portable. Because mobile visitors will skim the information even faster than their desktop counterparts, headings, bullet points, short compact paragraphs, and internal linking are critical. Use call to action buttons (see below) and visuals only where necessary to keep the language concise, focused, and compelling.
Call to action (CTA)
CTAs are always vital on desktop sites, but they are even more important for webmasters on mobile sites. Because people who use portable devices are frequently on the move, they require significant visual cues to motivate them to take action and increase your conversion rates. A mobile site’s rule of thumb is that huge buttons perform better than text, and a click-to-call system is a must-have feature for mobile consumers.
Link building strategies
Link building is equally vital for both mobile and desktop SEO. To create your link profile for mobile search, you should concentrate on mobile-specific Search Engines, directories, and portals like Google Mobile and Yahoo! Mobile, mobile forums, mobile social media, and so on, as well as standard desktop sites. Best SEO practises still apply since websites must be of high quality, trustworthy, and relevant.
The jury is still out on whether a.mobi domain or a regular domain name like.com or.com.au is preferable for your website. There is no evidence that a URL with a mobile-specific name will rank higher. As mobile devices improve, desktop SEO sites will perform better, and you may only need one. It could be preferable to utilise the same URL for desktop and mobile sites so that consumers don’t have to remember two separate addresses.
Mobile XML Sitemap
You should construct a mobile XML sitemap if you intend to develop a mobile-friendly version of your website. When the sitemap has been built, add the site to Google Webmaster tools and submit the mobile XML sitemap, just like you would for a desktop site. This will also make it easier for Google and other search engines to detect and index your content as mobile-friendly, boosting your mobile SEO.
On a mobile device, space is limited, so make every pixel count.