Without a Wiki Page, Here Are Some Ways To Get Your Brand Into Google Knowledge Graph
Google has been steadily adding new features and improvements to its search engine over the years. Google knowledge graph is one such unique tool that aims to help searchers get the information they’re looking for quickly and efficiently.
To comprehend the context of a query and give the most appropriate blocks, the knowledge graph employs the power of latent semantic indexing. On the right side of the search results page, the knowledge graph panel is usually visible.
It includes biographical information, historical events, website data, contact information, logos, linked searches, and more about a person or brand.
In 2012, Google introduced knowledge graph infoboxes to its search engine. Since then, they’ve transformed the user’s search experience. As of October 2016, the Knowledge Graph has over 70 billion information and had answered around 30% of all monthly searches.
The knowledge graph, on the other hand, isn’t just about improving the user experience. It provides an opportunity for online firms to boost their online visibility and stand out. We’ve put together some recommendations in this article to help any brand rank with a Google knowledge graph.
A tried-and-true 6-step method for getting your company listed in Google’s knowledge graph.
According to Hubspot, the capacity to swiftly obtain information is the most crucial feature of effective site design for 76 percent of internet consumers. This is in keeping with Google’s goal of using knowledge graphs to improve the search experience for all users. As a result, brands should concentrate on putting their company data in the correct location. Google will be able to recognise business information as an entity and create a knowledge graph in this way.
Methods to get into Google’s knowledge graph
1. Implement schema markup on your website
One of the ways to help your brand appear in Google’s knowledge graph is to use schema markup to tag objects on your website. Schema.org rich snippets appear in about 36% of Google search results, implying that Google likes websites that use schema markup.
Schema markup is a coding template that you may apply to your website to assist search engines understand how your material is organized. It makes crawling your site pages easier for search engines. Events, pricing, location, ratings, reviews, and any other form of material may all be marked up with schema markup.
Here’s a simple schema markup that informs the search engine that the website is owned by a company. It also reveals where the company logo is located.
Schema markups can be difficult to understand, especially for non-technical users. Fortunately, there are numerous resources available on the internet to assist you in the creation of structured data.
Correct schema markup implementation aids Google in organizing information about your site, giving you an advantage in search results with rich snippets. It also enhances the likelihood of receiving a Google knowledge graph with a lot of detail.
2. Get your brand on local business listings
To determine if your brand should display in the knowledge graph panel, Google consults local listings and business directories. As a result, it’s critical to obtain a Google My Business listing. Google listings are especially useful for increasing local visibility in Google Maps and Google search.
Google listings are typically prompted by location-based search searches. If a user searches for “digital marketing agency London,” for example, your local directory listing will provide Google with information about your website, location, business hours, and contact information. Your brand has a better chance of appearing in the knowledge graph if your listing matches the search intent.
Other directories to consider are Yelp, Yahoo Small Business, and Bing Places for Business, in addition to Google My Business.
Consider submitting your information to industry-specific directories like Great Schools. Google My Business, on the other hand, is the most valuable because it allows you to share business information with Google’s database. The knowledge graph may quickly draw the facts about your brand here.
3. Create well-formatted content and promote it
Producing high-quality content is an effective SEO approach for both Google knowledge graphs and your target audience. As you may be aware, Google favours valuable material that corresponds to user intent; therefore, you should write every content with the reader in mind. You’ll catch Google’s attention this way.
Here are some tips for optimizing content for knowledge graphs in terms of formatting:
- Produce high-quality, long-form writing that goes into great detail on the topic.
- Include a brief description of the author, brand, or topic. This is not the same as the meta-description.
- To make your text more organized, use subheadings to divide it into sections.
- By highlighting parts such as significant features or benefits using bullet points, you may make your material easier to read.
- Link to relevant content or pages on your website.
- Make use of high-resolution photos, movies, and other visual aids.
- Finish with a short, appealing paragraph that, if possible, incorporates a call-to-action.
To appear on the knowledge graph, your article must contain exceptional information on a certain topic. This means you must outperform your competitors, then promote it to generate interest.
4. Proper use of keywords
The Google knowledge graph recognises entities, disambiguates them, and searches the database for related entities. Keywords are the things that link websites to specific search queries in this situation. Without keywords, the search engine would be unable to connect material on your website to specific websites.
To improve your chances of appearing in search results and the knowledge graph, include goal keywords in all of your website’s content. As a rule, include your keyword in your URL, title tags, meta-descriptions, picture names, and alt texts.
Use the term throughout the introduction, headings, body, and conclusion of your copy. However, prevent keyword stuffing by allowing the keywords to appear naturally in the text.
5. Create social media profiles
Lack of a strong social presence is one of the reasons your brand may be absent from the Google knowledge graph. Your brand’s online presence is demonstrated by a high level of activity on social media profiles. One of the reasons for the Google knowledge graph’s exclusive part indicating a brand’s social status is because of this.
There are various icons at the bottom of the knowledge graph when searching for a renowned brand on Google. As an example, consider Tesla. The five icons indicating the brand’s presence on Facebook, Instagram, Twitter, LinkedIn, and YouTube are worth noting.
Creating social media profiles, on the other hand, is insufficient. Regular posts, reviews, and new streams of high-quality content are required to keep you engaged. Maintaining a high level of engagement boosts your visibility while also informing Google that your brand is active.
Google is more likely to promote your brand in the knowledge graph results if you stay active on social media. So, even if social media isn’t a big part of your marketing strategy, now might be a good moment to give it a boost.
6. Get covered in press releases and other reliable information sources
Obtaining extensive coverage in independent and trustworthy information sources can help you gain a foothold in the knowledge graph. When a brand appears in respectable news sites via press releases, for example, it develops credibility and may appear on various websites, including the Google news section. This not only raises the brand’s internet visibility but also provides reference material for its profile. Brands with consistent references from many reliable sources are more likely to be recognised by Google’s knowledge graph.
The benefit of receiving extensive coverage is that information is gathered and corroborated from a variety of sources. As a result, there’s no need to rely on a Wikipedia entry. You can start enhancing your brand’s profile on websites like LinkedIn, Crushable, and Bloomberg if your business is well-known enough on Wiki or if it doesn’t have one at all.
Because you’re not limited in terms of scale, this last issue should be a sticking point for every brand. Multiple reliable sources can be used to verify the information about your brand. Focus on generalist news sites like Inc, Reuters, Globenewswire, PRNewswire, and Businesswire as often as possible. Use specialized news sites such as Geekwire, Marketwatch, and TechCrunch as well. The bottom line is to raise your presence on credible news sites that are relevant to your speciality business or geographic location.
Finally, consistency is a general concept that should be followed in every marketing approach. It will be tough for Google to display customers accurate information about your brand if your internet presence is inconsistent.
The Google knowledge graph serves an important part in improving Google users’ search experiences. It has a big impact on online exposure for brands. It displays key information about your brand, allowing potential buyers to learn more about your company’s products or services without having to visit your website.
By increasing organic traffic to your website, optimizing for Google’s knowledge graph can help you expand your brand. Any technique that promotes business growth is well worth the time and effort, so follow the guidelines above to get a seat in Google’s knowledge graph.