Digital Marketing has become one of the most popular methods to get a place in the online world. We cannot forget that the economy changed from the beginning of the cybernetic era.
Of course, all the companies and enterprises are not prepared at all to move forward and use digital tools. After all, we have to remember that most of the biggest companies around the world started when the digital era hasn’t started yet.
For this reason, it’s understandable that it could be difficulties in the process of adaptation. But, if you are one of those people who have some issues understanding digital marketing, we will help you.
We have created this simple guide based on seven digital marketing techniques that you can use to improve your business image and your earnings. But, first, to talk to you about the techniques, we think that it is necessary to tell you a little bit more about what is digital marketing.
In this way, you will be able to know better how to use all the techniques that we will provide you without any problem.
What is digital marketing?
To start to apply the different techniques of digital marketing first we need first to understand what digital marketing is. If we divide this process into two parts, we got “digital” and “marketing.”
When we refer to digital, it means any media, resource, or devices electronic that you can use to create connections with your audience. Then we have marketing which is like a science dedicated to exploring the market, target an audience, create a product or service to satisfy the needs of this audience and deliver the final product.
Now if we combine both terms we got that digital marketing use and implement all the media and devices that we can use to reach the right audience. In this way, when we think about digital marketing, we could say that it is easy because everyone on those days handles the electronic device.
However, this is a terrible mistake because digital marketing is more than only knows how to use Facebook and Instagram. There is more behind digital marketing that we need to know to get success.
We have to understand the importance of digital marketing to our businesses.
Most companies do not understand the importance of digital marketing because they want to do everything the old way. However, the times change, and the companies have to adapt their businesses to new ways to reach the audience.
We cannot pretend to sell our products and services to a young audience delivering flyers on the street. We have to change the way we see the potential clients for our company. If we understand the way they think and what they want, we can give be exactly what they need.
For this reason, digital marketing is very important for all of us, and not just to find more clients if not to make easier the marketing process. Once you start to use digital marketing techniques you are going to see the difference.
Probably you want to accelerate the whole process and hire digital marketers to make the work of digital marketing. However, at the end of the day hire digital marketers can be a little bit expensive.
Besides, why hire new employees when you can do it by yourself or train the employees that you already have. If you understand the basic techniques of digital marketing that we are going to introduce you, you will have success on every digital marketing campaign you do.
The best 7 digital marketing techniques
At this point, you are prepared to know the basic and best digital marketing techniques. They will give you a clear idea about the things you need to do and which ones could work better if you follow our tips.
1. Social Media Marketing (SMM) : totally necessary.
The first technique cannot be another one different from social media marketing. The human being is a social being incapable of do not interact with their environment. In this way, the best invention that could happen is social media.
Of course, you could think that you cannot get any benefit from social media because, after all, they are designed to socialize. Nevertheless, social media have had as much influence on society that a lot of developers try to create a better post to attract more people.
Besides, the social media owners have been working to offer more marketing options to the companies. Thanks to this, any brand can promote its products and services through the most popular social networks like Facebook, Instagram, Pinterest, Twitter, and others more.
For example, with the Facebook ads, you can adjust the audience to who you want to see your post related to your products. In this way, you will guarantee to deliver it to the right audience and have more chances to get more clients.
Of course, in the same way, that works with other kinds of advertising, you can check constantly the behavior of the advertisements and make the proper adjustments. Also, it could give you some leads to increase the list of emails to use it on another technique.
2. SEO: the key to optimizing your business image.
One of the most common problems that owners have at the time to publish their websites, posts, and other content is they do it without considering the SEO recommendations. However, to apply the SEO recommendations if we do not know what it is.
SEO means Search Engine Optimization, but probably these words do not clear too much about what it is and how to use it. We have to consider that all the engines work under an algorithm to give to the users the best option for their search.
In this way, if your content counts with some features that match perfectly with the search of the user, they will find your business easily.
But, the SEO technique is very complicated because it is composed of different elements that make it what it is. At the first time, it requires the use of keywords that are words that reflect the topic of the article and match with the search of the user.
For example, if the user is looking for cheeseburgers and you own a restaurant, you can create a section of your website or an article with the words cheeseburgers. But, it is not enough because the search is also optimized by the localization.
It means that if you sell those burgers on the city “X,” your website or post will be recommended to people on “X” city just if you use your localization. Besides, you also should optimize your meta title and meta description.
At the end of the day, as you begin to implement better SEO recommendations you will be able to rank higher in search engines. It will help you to be more seen by your clients and increase your sales.
3. Email marketing: an old technique that never goes out of fashion.
Email marketing does not bear as we know it today; it passed through different stages until become what it is today. In its beginning, email marketing was the first one to be used.
We have to remember that email replaces the traditional mailbox, people did not have to wait so long time to receive the letter of an associate or an answer from another company to collaborate.
In this way, mail becomes an open window to start to use digital marketing. Everyone was pending their emails, and the opportunity to suggest some business was there.
Of course, this technique has been maintained over time, and huge companies use it to catch new clients and make their promotions. So, email marketing is all the promotion, invitation, or even suggestion that your company can do by email.
To apply it, you need to follow some steps like create an email list, the content of the email, use email marketing providers, and other ones. Email marketing is very effective if we use it well.
Despite, the email has had a decrease in its popularity, people keep using it. Besides, it is a very useful method to send to your subscribers all the news, offers, and promotions about your company to keep them interested.
4. Content marketing: not all is based on how it looks.
Probably you already have a website for your company, but your website is not only to put your contact information and the services or products that you offer. If you do it that way, your customers are going to lose their attention and your number of new ones is going to decrease.
The key is to create content marketing, and surely you already saw this kind of digital marketing, but you do not even notice. To catch the attention of your audience you must create quality content.
But, how can we determine that we are creating quality content? Quality content is that one who pretends to inform the audience and give an answer to something that they are looking for. We cannot forget that daily people use the search engines like Google to look for information.
For example, some people want to fix an issue with their mowers, but they do not know how they could do it. In this context, if you have a company that sells mowers or their pieces to fix it, you are interested to catch the attention of those people when they search.
To catch their attention and be on the first options on the search engine, you only do not have to limit to use SEO but to create relevant content. In this way, the Search engine will make the match of your website with the search of the client.
It will give you more clients and popularity between the niche where you are working for. For this reason, it is essential to use content marketing complementation with other digital marketing techniques.
5. Web advertising: less complicated as it seems.
For sure, we can try to do digital marketing in a classic way using web advertising. In this way, you should create eye-catching advertising to call the attention of the audience. However, the advertisements are not free like other digital marketing techniques. You need to invest a little bit to promote your advertisements.
But, you also have to choose between a different kind of web advertising that you can find because it is not the same Facebook ads like Google ads. Each one has its pros and cons that it is going to vary according to your business.
6. Sponsored content: like publicity of old school way.
Almost from the beginning of marketing, we can see that a lot of famous and celebrities make some commercials for different brands like Pepsi, Gatorade, Nike, Wilson, and other brands.
In the same way, the celebrities are sponsored for these brands, your company can be sponsored by famous influencers or bloggers in the digital environment. It will guarantee to your company reach a large audience that will buy your products or use your services because their idols do the same.
Like the previous digital marketing technique, the bad thing about this one is that it is paid unless the celebrity is a friend of you and makes it for free. On another way, you have to pay to that celebrity, and consider that more famous be the influencer more can cost you.
7. Choose the marketing technique that adapts better to you.
As you can see, there are different digital marketing techniques you can use. It is not something complicated like space engineering. It is a thing of patient and education. You have to study not only the market where your business is developing if not your company itself.
After all, the more you know about your company, the better you will be able to promote it. The process is not hard, only choose the digital marketing technique that adjusts better to your style and puts your hands-on work.