What are Backlinks and Why are They Important in 2021?



What are Backlinks?

Backlinks are links on other websites that point to yours. When your website gets linked to another site for a variety of reasons, it is considered as an indication of quality or value addition.

What are Backlinks
What are Backlinks?

Perhaps your services are pertinent to their conversation topic, or your website is the point of reference they want their readers to return to. Backlinks, also known as inbound links or incoming links, are still considered one of the most important aspects in establishing a site’s worth and if it is worthy of producing organic traffic, according to the search engine results page

Example of Backlink: Here is a link from social bookmarking site to my website.

Backlink Example
Backlink Example

Check this Free Backlinker maker : https://seocheckweb.com/backlink-maker

Why are Backlinks Important?

Backlinks appear to be significant, but why do search engines care about them? Backlinks are essential for informing search engines about the authenticity of your website’s content and its domain authority.

Now, if all of this language is a little too much for you, let’s boil it down into a more straightforward explanation. When a web resource uses your website’s content to create something useful, it provides a signal to the search engines that your material is genuine.

Consider it more of a recommendation. If you reference a source for a vital piece of information in an essay, it will immediately convey a message to the examiner that the source is legitimate. When a result, as your page receives backlinks from other websites, your domain authority improves. The number of backlinks and the legitimacy of the sites that connect to your site go a long way toward demonstrating its worth. The more authoritative websites that connect to your site, the higher it will rank in the SERPs.

Backlinks also have a slew of other benefits that can help boost your website’s SEO and ranks, including:

Raising Brand Awareness 

Backlinks play an important role in increasing brand exposure among a previously untapped population. Let’s say you get a backlink on one of their posts from a well-known website. This will allow your business to access a whole new audience on the publishing website, which could lead to increased potential reach or, at the very least, organic traffic.

Referral Traffic

Every click on your website’s hyperlinks is tracked by Google Analytics and classified as referral traffic. Referral traffic comes with a slew of advantages, including lower bounce rates, a more relevant search index, and more. As a result, the more backlinks you have, the more Google will know about your company, which will improve your SERP ranks.

MUST READ: Top 7 Digital Marketing Techniques

How to Create Backlinks?

Backlinks can be earned or built in a variety of methods in SEO.

How to Create Backlinks
How to Create Backlinks

Building Broken-links

Because you’re looking for webmasters with broken links, warning them, and boosting your site in the process, this strategy is a win-win situation. They’re probably grateful you helped them out, and you’ve gained a backlink that could lead to a long-term relationship with the site.


Who doesn’t enjoy a well-designed infographic? Certainly, search engines do! Condensing specific and complex information into clearly readable graphs improves the shareability and backlinkability of your site. With infographics, your chances of getting organic traffic and news sites backlinking to your site for the easy distillation of their complex material are excellent.

Keep in mind, though, that staying current and working with trends will act as a stimulus. Because infographics are obvious, if they’re filled with fluff, you’ll be condescending your audience, which isn’t ideal. Based on accumulating adequate information and data on the issue at hand and turning it into a startlingly visual diagram, a genuinely good infographic ranks high in the shareability quotient.

Guest Posting

Some of the most successful strategies to get backlinks don’t even require you to ask for them. Guest posting allows you to write content on other websites, exposing you to a wider audience and allowing you to create your own online foundation. Over time, you can use these ties with your growing audience to gain backlinks.

Finding these people offers you a map of all the new places you can go to increase your visibility. Follow in the footsteps of like-minded contributors; this will help you understand where to locate material that fits your niche and what others like you are writing about. Another criterion that search engines consider is if your website is indexable and crawlable, which means that your website is assessed based on how well your information is assimilated to enrich the user’s experience.

Building internal links with shareable anchor text is the key to making navigation more easier, as well as increasing the likelihood of receiving backlinks.

MUST READ: What are Meta Tags?

Market Yourself

Every product, no matter how fantastic, requires some promotion. Looking for keywords linked with your topic and keeping up with existing bloggers performing round-ups is the simplest approach to market yourself.

These sites are always on the hunt for outstanding material, and sending them an email with a brief introduction and a request for feedback can help you establish a solid relationship with the proper individuals, which will only benefit you in the long run.

What Makes Good Backlinks?

Backlinks are beneficial for a variety of reasons. The following are the most essential of these elements:

What Makes Good Backlinks

Being Organic

Backlinks should be organic, and webmasters must intentionally choose to link to your site because it is useful to their audience. The organic technique is the most effective strategy to build backlinks and maintain a good reputation over time.

Unfortunately, too many websites have taken the easy route of deceiving search engines into believing their site is worth more than it actually is. This type of content is frequently seen as spam and, in the worst-case scenario, maybe downgraded in search engine results.

These backlinks must be produced with user intent in mind and deliver value rather than coming across as a promotional piece for your website to avoid falling under the spam umbrella.

Being Reputable

The days of search engines just looking for keywords are long gone. Instead, the algorithm evaluates the value of your site based on two factors: the number of backlinks you have and the quality of the sites that connect to you. When both of these requirements are met, your page rank rises automatically, and your site is more likely to receive backlinks and organic visitors.

This increases your site’s “link power,” allowing you to share it with other pages via hyperlinks. Because you don’t have much control over how the anchor text turns out, as with most earned backlinks, over-optimization isn’t necessary.

Rel Attribute

The rel attribute is used to inform crawlers about the relationship between the linking and linked pages. The nofollow links are an essential subset here, since they signal the search engine that the connected page does not want to be associated with the connecting page.

While this isn’t awful, it’s not as likely to transfer authority as a sponsored or UGC link, i.e. one that doesn’t include a nofollow tag. This tells search engines that the connected page and the linking page are related in some way or have similar content or features.

Placement of the Backlink

A prominently positioned link on any page would almost certainly be clicked by any person. As a result, these links have greater authority than those found in common places on webpages, such as the footer section.

Your backlink will likely receive more clicks if it appears in a prominent area of the primary text of an authoritative website. If you can get a backlink from a high-ranking website, make sure it’s in the right place. Using a distinct font colour to help it stand out is a good technique to follow here.

You may also utilise appealing anchor texts to increase the likelihood of consumers clicking on them. If the linking website provides you a backlink in a location such as the sidebars where there are numerous other links, you should investigate other choices because there is a much lower probability that consumers would click on it.

MUST READ: SEO Testing: All You Need to Know

How do I Check my Backlinks?

For two separate cases, you can use one of two approaches to examine your backlinks. The first approach is only for checking backlinks on your own websites. The second strategy is to look for backlinks on other websites.

Google Search Console

google search console
google search console

Google Search Console (GSC) gives users detailed statistics and information about their own web pages. Metrics such as the website’s general performance, organic search traffic, number of visitors, and more are included in the statistics.

This free tool is quite useful for checking backlinks on your website.

All you have to do is register for GSC, establish an account, and verify that you own the website(s) you wish to evaluate. Once you’ve signed into your account, go to the sidebar and click the “Links” tab to see all of the external links on the URL you entered, as well as the total number of unique backlinks for that page.

GSC provides you with three types of reports:

  • Top Linked Pages – This analysis shows you which pages on your website have the most links.
  • Top Linking Text – This report lists the most frequently used anchor texts for linking to your website.
  • Top Linking Sites – This analysis will show you which websites have the most backlinks to your site.

Third-Party Backlink Checkers

Run a Full Website Scan in Minutes

You can utilize one of the various backlink checkers available on the internet. Ahrefs is one of the most effective backlink analyzers. This tool can assist you in determining the total number of backlinks as well as the best referring domains.

Each backlink includes the following information:

  • Domain Rating (DR) – The linked website’s strength and rating.
  • The strength and rating of the connecting webpage where you want to post your backlink (URL Rating).
  • The web pages that connect to the target are referred to as referring pages.
  • Organic Traffic – The connecting page’s organic search traffic is used to determine whether it is a commonly frequented page.
  • Anchor Text – The strength of the anchor text and whether it may be improved.

The Ahrefs Site Explorer is a very thorough tool that can help websites outperform their competitors. It reveals how many backlinks your competitors have in the domain and how effective they are for them.

As a result, websites can create a backlinking plan that will elevate their competitors’ plan in order to outrank them.


Backlinking is a critical component of any SEO plan and is critical for achieving a high search engine rating. This is when the experience of a reputable SEO firm like Digital Universe might come in handy.

Digital Universe provides high-quality backlinks to its clients utilizing comparable approaches and techniques as those discussed above, thanks to a diversified team of SEO professionals.

Obtaining backlinks can be a difficult undertaking that can lead to failure if not done correctly.

To learn more about how Digital Universe can assist you in upscaling your backlinks and ensuring that they are as accessible and valuable as possible, contact us today.


Leave a Reply

Your email address will not be published. Required fields are marked *