What is Google Penalty in SEO

The organic channel contributes the greatest traffic to the majority of websites. The organic route has the highest conversion rate. This increases businesses’ reliance on Google. Even a small rise in Google ranking for a few keywords might assist raise the amount of leads and consequently the revenue.

Some SEO practitioners may manipulate the search index to gain better and faster results through the organic channel by either over-optimizing their website or utilizing some black-hat SEO tactics. And do you want to guess what Google does with them? A Google penalty that lowers the value of their website.

What is Google Penalty?

It’s important not to mix up Google algorithm updates and Google Penalty. A Google penalty is a human action performed by Google if your website does not follow Google’s webmaster standards, whereas an algorithm change affects Google’s search results.

Google Penalties are extremely comparable to penalties in sports. They’re mostly intended to punish websites that have broken the law. These penalties aren’t always applied manually, and they may affect websites created by people who had no idea what they were doing wrong, but they can nevertheless have a significant influence on a site’s search results—and beyond.

What is Google Penalty
What is Google Penalty?

A Google Penalty means trouble

A Google penalty means that your site is no longer listed in search results or that your rating for your chosen keywords has dropped. Your target audience will be unable to find you if your site receives a Google penalty. When you become invisible to your target audience, your traffic and, as a result, your revenue decreases.

Any website could be affected. A Google penalty can occur from genuine and well-intentioned efforts to increase your site’s ranking. However, once you’ve received a Google penalty, regaining your good rating and getting back into Google’s good graces isn’t easy.

Digital UniverseOpens in a new tab. can assist you in regaining your Google ranking. We have a specialized staff that will review your site and make the required improvements to get you back to the top of the search engine results. You haven’t gotten a Google penalty yet, but you want to be safe. Our skilled internet marketers keep up with Google’s ever-changing algorithms to ensure that your site is always in good standing and never in danger of being penalized.

We know what search engines prefer to see as a leading Google penalty repair providerOpens in a new tab.. Our penalty recovery solution is designed to bring you back into good standing with Google so that your website can appear in search results and your business can continue to thrive.

Why do sites get a Google Penalty?

Google’s job is to deliver the most relevant search results. Any website that tries to influence search results, according to Google, is hurting the Google product. Would Google still be Google if it returned useless results or provided a poor experience to its users?

A Google penalty is the result of Google’s highly sophisticated, ever-changing system for crawling and inspecting webpages. While there are some activities that can result in quick penalties from a Google employee, there are others that aren’t publicly announced, or some that can result in a gradual drop in rankings. This is to keep Google safe from malicious websites.

The list of Google penalty triggers is long, but it’s easy to summaries: penalties are triggered by any action taken by a website to deceive a search engine or degrade the user experience in some way.

List of Google Penalty or Manual action by Google

User-generated spam

This manual penalty is the result of malicious visitors or users attempting to spam the website with irrelevant links or information, rather than the site owner violating webmaster standards. This penalty is more likely to affect websites that accept user-generated content. Here are a few instances of spammy content created by website visitors:

  • Spam comments on the blog.
  • A spammy account, on free hosts,
  • Using content that appears to be an advertising to spam forum posts.
  • Posts/Profiles that appear to be generated automatically
User-generated spam
User-generated spam

It is vital to keep an eye on your website for the types of spam described above that malevolent visitors may attempt to send. Here are a few pointers to help you avoid this penalty.

  • Individual post comments can be turned off.
  • Before it goes online, the profile and comments are moderated.
  • Anti-spam tools, such as captcha, are integrated.
  • For user-generated links, a no-follow property is used.
  • Profiles having a history of spamming efforts are blacklisted.
To avoid use-generated spam Penalty
To avoid use-generated spam Penalty

If you receive this penalty, you must identify and remove all spammy content from your website. You can use Google Search Console to submit a reconsideration request after you’re satisfied the website is spam-free.

Spammy hosting service

This Google penalty is the result of your hosting provider being spammed by creating websites that blatantly violate the webmaster standards. This is a typical issue with free web hosting services.

If you use a free hosting service and Google determines that a large number of the websites hosted by this service provider are spammy, a manual action against the service provider can be performed. All hosted websites will be subject to a manual penalty as a result of this.

It is critical to pick a reputable hosting service provider to host your website. It is also recommended that if you are subjected to this penalty, you replace your hosting service provider.

Spammy webhostingservice
Spammy hosting service

Structured data issue

This Google penalty will be applied if there is a mismatch between the content served and the structured markup used on the website.
Additionally, if your website violates Google’s structured data requirements, you will be penalised. Before going live with the code modifications, make sure you follow the structured data markup requirements and test the markup with the structured data testing tool.

Unnatural links to your website

Some SEO professionals resort to mass link building, manipulative link building, or link trades in order to outrank competition. This is an attempt by Google to tamper with their search results. As a result, such behavior is classified as unnatural. The following are some of the things you should keep in mind to avoid this penalty:

  • Avoid link-exchange schemes at all costs.
  • Avoid using the precise keyword-rich anchor text when linking at scale.
  • Through the search console, keep an eye on external links and try to remove or disavow any spammy connections you see.
  • Avoid using the same keyword-rich anchor text in successive guest posts.
  • There is a fair balance of no-follow and do-follow links.

Unnatural links from your website

This penalty occurs when our outbound link profile is unnatural. It’s identical to the previous penalty, with the exception that this one applies to outgoing links, whereas the previous one applies to links generated for our website on other sites. Linking to unrelated domains, excessive link exchange, and link buying and selling should all be avoided.

Thin Content

It is critical to ensure that the material on your website is useful to users and does not contain spam. A content penalty will be applied if Google identifies several instances of low-quality pages on your website. The following are some examples of thin content:

  • Content that is generated automatically
  • Affiliate pages are pages established solely to promote affiliate links.
  • Scraped content or low-quality guest blog articles are two examples of low-quality guest blog posts.

A content audit can help you avoid the penalty by removing low-quality and thin information from your website on a regular basis.

Examples of Thin Content
Examples of Thin Content


This penalty might be imposed if your website presents distinct content to consumers and search engines. Both people and Google bots should see the same content, according to Google. Here’s a video that explains what cloaking is and shows some examples.

Use the URL Inspection Tool to observe how the Google bot sees your page and make sure the content is similar to what a human visitor sees.

How can I recover from a Google Penalty?

It’s not always simple to get rid of a Google penalty. It’s important to understand that there are two types of penalties: manual and algorithmic penalties.

A Google employee is the one who imposes the manual penalty. When your website is determined to be in violation of Google’s Terms of Service, you’ll most likely receive one. A virus infection, cloaking, redirection, or purchasing links are all examples of this. Before an automatic penalty is imposed, you must request that Google reindex your website—that is, return it to the search engine results—before an automatic penalty is imposed.

On the other hand, an algorithmic penalty is imposed automatically, without the need for Google to intervene. These are frequently the result of an algorithm modification intended to priorities valuable websites over those with inferior content or relevance.

Websites with thin or duplicate content, keyword-stuffed copy, slow loading speeds, or a lack of incoming links may be penalized by algorithmic penalties like as Panda, Penguin, and Hummingbird. You will still rank in search with this penalty, but it will most likely be significantly lower.

You can read our expert’s guide to penalty recovery, which is an in-depth guide to this process, if you want to learn more about diagnosing and removing your penalty. It will assist you in identifying your exact penalty and determining the steps necessary to erase it.

Do you require assistance? Digital Universe’s Google penalty recovery services may be the greatest option for you if you’re not sure what you’re doing or where to begin. Our expert team can locate and remove your penalty, letting you to concentrate on operating your business rather than reviewing links or rewriting material.


Being charged with a Google manual penalty will lower the value of your website in Google searches, as well as reduce organic visitors and hence revenue. As a result, it’s critical to make sure your website follows the webmaster rules.

If you are penalised, however, you should not be alarmed because you may troubleshoot the problem and submit a reconsideration request to Google through the search panel. If you’re having trouble recovering from the penalty, we’d be happy to assist you with our Google penalty recovery services.

Read : How to do Keyword Research in SEO

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