What is Link Building & Why it is Important in SEO



The practise of creating links from one website to another is the most obvious response to the question “what is link building.” With the introduction of Google, link building has grown in importance and popularity among internet businesses as a strategy for directing traffic and converting leads.

Link building is the process of connecting one website to another, with the goal of directing visitors to another page or website. This approach has evolved into one of the most important in SEO today. The primary target audience for link building services is businesses and service owners that want to enhance traffic to their websites.

A hyperlink allows people to easily move between pages. When trying to figure out what link building is, it’s important to remember that it’s primarily used for web crawling. Users can be sent to pages on the latter website with only one click when they visit a website that has a relevant hyperlink embedded in it.

Link Building
Link Building

Why link building important in SEO?

Google’s core algorithm, which generates searches and traffic, is entirely focused on links. As a result, the number of relevant and authoritative websites that link to your website has a significant impact on its visibility. As a result, if you’re attempting to optimise your content, the importance of link building should not be overlooked.

To comprehend why link building is so crucial, you must first comprehend the foundations of how a link is produced and maintained. The following are the elements that make up such a link:

  • An Anchor Tag tells the search engine about the link’s existence and direction.
  • The Hyperlink Referral indicates the URL 
  • Local Links that lead to various sections of the page
  • Closure of Link Tag that signals the end of the link tag

Search engines use embedded hyperlinks to locate new web sites and to calculate how well a website might rank in their results.

Why link building important in SEO
Why link building important in SEO?

What are link building strategies?

Link building works by persuading the owner of another website to include relevant links from yours in their own. In this instance, planning ahead is essential to guarantee that the other website includes your link as easily as feasible. Businesses and agencies commonly use the following link-building strategies:


Contacting website owners in your niche and introducing them to your content is part of the process. This can assist in the direction of traffic to your website. This can be anything worthy of a connection, whether it’s a product, a service, or a person. It’s one of the most important tools in SEO’s link-building techniques.

Guest blogging

This step entails composing articles for publication on a website that is even vaguely linked to the niche of your website. In that article, you can immediately include a link to your website or page.

Unlinked Mentions

Finding such mentions can help you get a link. If your product, page, or service is referenced in the article, it indicates that the author is familiar with your company. As a result, you have the ideal opportunity to contact them and persuade them to convert the offered mention into a link.

Competitor Backlink Analysis

It’s a link-building approach that entails monitoring your competitors, analysing their strategies, and then implementing them to gain your share of web links.

Leverage Social Media

Social media link creation makes it simple to promote and disseminate your content, website, and page. This will result in fresher backlinks if it is noticed by the proper individuals.

Link building strategies
Link building strategies

Strategies to get other pages to link to you

Try some of these tried and tested tactics when reaching out to other entities to establish links to your site.

  • Create engaging content that others will want to share and link to.
  • Submit press releases and submit your website to directories.
  • Put your products and services in front of influential people.
  • Get links from friends, lovers, and other acquaintances.

What are some of the most popular types of link building?

There are several SEO link-building tactics to choose from, but some are more popular than others. A few examples are provided below.

The most popular types of link building
The most popular types of link building

Content Link Building

This is an extremely broad category. In an essence, content link building refers to any and all content published to attract others to link to your website. This can include content from your own website as well as content from other websites and social media platforms.

Broken Link Building

This is a technical SEO example. When links broken, it can have a negative impact on SEO. Broken link building entails identifying broken links, locating a good alternative, and making the changes.

Identifying broken links on other websites that you have targeted for backlinking is another technique of broken link building. You can then contact the webmaster and inform them of the broken link, as well as give a link to your own site as an alternative.

Reclamation Link Building

If you use reclamation link building, the opposite may be true. When you find broken links to your website on another website, this is what you call it. You can contact the webmaster and inform them that the link is broken (which is bad for their SEO) and send them the right URL. Going a step further and including the suggested anchor text is also a good idea.

Outbound Link Building

Because there is a connection between your websites, you should think about the sites you link to and what anchor text you use. You can also utilize outbound links to encourage other websites to link to you.

Internal Link Building

The goal is to optimize your internal link structure and add links so that A.) it’s easier to navigate and encourages users to remain longer, and B.) search bots can better understand your site architecture.

Benefits of Link Building

Link building is an important part of SEO, and I’m going to show you some of the primary advantages of link building for your website.

The number of inbound links determines the popularity of a website or blog in general.

A key component in calculating your Google Page Rank is the quantity of inbound links from high-quality websites (PR).

It is typically essential to spend the first few weeks after launching a blog or website on link building in order to gain greater visibility on search engines.

Incoming links from a reputable site are always valued by Google. Effective link development does not imply creating an endless number of links; rather, it and use authentic links from trustworthy websites.

  • More visibility of your blog in search results.
  • Receive traffic from other websites linked to you.
  • High-quality incoming links mean your site will be admired as a valuable resource. This can be easily done by writing quality content.
  • Link building also helps in getting indexed in search results quicker.
  • Link building is also considered an important aspect of SEO

Link building can be performed with many strategies:

  • Writing unique content (content that is linked to naturally).
  • Guest blogging.
  • Infographics.
  • Epic videos.
  • Directory submission.
  • Dofollow blog comments.
  • Dofollow social bookmarking websites.
  • Write pillar content and inform bloggers.

There are many other strategies that people follow, but if you have a niche site, it is always advised to make a proper plan for link building.

3 Types of Link-Building:

One of the best methods to improve your search ranking, boost traffic, establish the authority of your site, and improve the customer experience is to have the correct sorts of links on your website. The three types of links that are essential for your website are listed below.

  • Backlinks (Inbound Links): Backlinks—incoming hyperlinks from other websites to yours
  • Outbound Links – links from your website to other sites
  • Internal Links – links that go to other pages within the same website


Many startups and businesses that are just getting started with SEO find it challenging and irritating to achieve high rankings in search engines. I’ve noticed that the most common sources of frustration are ignoring backlink profiles and gaining backlinks, both of which are essential parts of the algorithm.

Focus on obtaining high-quality backlinks in addition to great content and on-page SEO, and you’ll have a decent chance of ranking high in Google for the main target keyword phrases you’re after.

While many individuals are unaware of what link building services are, having a thorough understanding of them can assist them in promoting their brand through the usage of virtual networks. Entrepreneurs and startups virtually always benefit from such approaches and techniques.

However, if you are unsure how to put such methods into action, you can enlist the services of SEO experts who can assist you virtualize your brand’s image and presence to attain the necessary reach.


Leave a Reply

Your email address will not be published. Required fields are marked *