Why CPC rate is less in India?


Cost per click rate
Cost per click rate

If you’re a blogger or webmaster, Google AdenseOpens in a new tab. is the first thing that comes to mind when someone mentions monetization.

Although there are various alternative ways to monetize your website, the majority of individuals start with AdSense. Google AdSense was first introduced in 2003, and it has come a long way since then. Things aren’t the same as they were 2-3 years ago, when adverts from a blog’s service were the primary source of revenue.

Lack of advertisers who are spending on advertisement is a major factor for low CPC in India. The majority of Indian people look for cheap and free services over internet. This drags the advertisers to spend less on ads in India and other Asian countries compared to the USA and other European countries.

Many bloggers (particularly tech bloggers) have seen a significant drop in their CPC during the last few months (CPC). Look into this perplexing scenario and discover the specific issues that Indian bloggers are having with Google AdSense.

Why LOW CPC ads for Indian AdSense Publishers?

Why LOW CPC ads for Indian AdSense Publishers
Why LOW CPC ads for Indian AdSense Publishers

To begin, I used Google Keywords Tools to search for the precise phrase “Blogging Tips” in the United States, which yielded an average CPC of Rs.287. When I ran the same search using India (an Indian country) as the country filter, the CPC was as low as Rs.18. It was a startling discrepancy, implying that publishers receiving Indian Ads for the keywords stood to lose about 269 INR per click. You’re missing 26900 INR if you multiply it by 100, and that’s just for this single keyword. Other keywords had larger margins as well. Then I thought to myself, “Why is there such a difference?”

I finally found the solution that had been strewn across my body. According to research, Indians spend 43% less money online than Americans. I’m not just talking about normal customers, bloggers, and webmasters here; I’m also talking about small and large businesses’ internet marketing expenses. When compared to their operations in other countries, multinational firms spend 30-40 percent less on the internet and inbound marketing in India. The key reason for our country’s lower CPC is a lack of advertiser interest and awareness of the effectiveness of social media marketing.

I’m using Google AdWords to conduct keyword research, and I’m targeting two distinct nations for the same Keyword: “US” and “India,” as you can see from the difference in Approx. CPC cost.

Free Stuff and Purchasing power = low CPC:

Free Stuff and Purchasing power = low CPC
Free Stuff and Purchasing power = low CPC

Why do businesses spend less money in this area?

Despite the fact that we are the world’s third-largest Internet user, countries such as Russia, the United Kingdom, and Australia pay higher CPCs and have a constant influx of new online advertisers, we are the world’s third-largest Internet consumer. After doing some investigation, I discovered that Indians believe they can acquire everything for free online.

We choose the world’s largest number of contests, sweepstakes, free hosting services, and so on. As a result, there isn’t much potential for turning visitors into leads and, eventually, consumers. This is the key cause behind our low CPCs. Companies are willing to spend millions more on AdSense advertising if they know they will get a strong return on their investment (Return of Investment).

The only way to solve this difficult problem is to become aware of it. As bloggers, we must promote and write about the potential of social media and internet marketing, as well as how they can be utilized to convert visitors more effectively than conventional media such as television or newspapers.

People require better, simpler, and more secure methods and assurances when making online payments. Banks must be flexible when it comes to services like PayPal so that more people can sign up for them. Until then, we’ll be struggling to locate a nice, stable niche in the Indian AdSense Market as bloggers.

If you rely on AdSense revenue, you should start targeting organic visitors from the United States, and if you use high CPC phrases and have decent U.S traffic, you may expect to earn more money per click on your AdSense advertisements. Another option is to choose a speciality where you can expect more purchasing power. In India, for example, a group of 18-24 year old’s will have less purchasing power, whereas a group of 25-40 years old’s will have more.

You may also take advantage of the SEMrushOpens in a new tab. free trial code to receive a free account and a list of high CPC keywords for your field. Now, write killer articles that target those keywords and strive to rank as high as possible. This may take some time, but if you can rank at the top for any high CPC term and use intelligent ad placement, you may make a lot of money with AdSense. Anyway, there are a slew of other techniques we may use to boost our AdSense earnings, but for now, let’s stick to our main issue.

Average Cost per Click by Country: Where in the World Are the Highest CPC rate?

CountryCPC rate
The United Arab Emirates CPC 8% greater than the US average.
Austria CPC 2% less than the US average.
Australia CPC 5% less than the US average.
Brazil CPC 11% less than the US average.
The United Kingdom CPC 13% less than the US average.
New Zealand CPC 14% less than the US average.
Chile CPC 16% less than the US average.
Switzerland CPC 21% less than the US average.
Italy CPC 25% less than the US average.
Canada CPC 29% less than the US average.
Germany CPC 31% less than the US average.
Turkey CPC 32% less than the US average.
Finland CPC 33% less than the US average.
Jamaica CPC 33% less than the US average.
Norway CPC 34% less than the US average.
The Dominican Republic CPC 40% less than the US average.
Ireland CPC 40% less than the US average.
Iceland CPC 44% less than the US average.
Portugal CPC 44% less than the US average.
Greece CPC 46% less than the US average.
Lebanon CPC 47% less than the US average.
Japan CPC 47% less than the US average.
Sweden CPC 49% less than the US average.
Spain CPC 50% less than the US average.
Mexico CPC 50% less than the US average.
Cambodia CPC 51% less than the US average.
Armenia CPC 52% less than the US average.
South Africa CPC 55% less than the US average.
Israel CPC 55% less than the US average.
Netherlands CPC 56% less than the US average.
Algeria CPC 56% less than the US average.
Nepal CPC 57% less than the US average.
Denmark CPC 57% less than the US average.
Belize CPC 57% less than the US average.
Singapore CPC 58% less than the US average.
Thailand CPC 58% less than the US average.
Saudi Arabia CPC 60% less than the US average.
Macedonia (FYROM) CPC 61% less than the US average.
Trinidad and Tobago CPC 61% less than the US average.
Nicaragua CPC 61% less than the US average.
Oman CPC 61% less than the US average.
Indonesia CPC 62% less than the US average.
Rwanda CPC 62% less than the US average.
Croatia CPC 63% less than the US average.
France CPC 64% less than the US average.
Libya CPC 64% less than the US average.
Kuwait CPC 64% less than the US average.
Egypt CPC 65% less than the US average.
Belgium CPC 69% less than the US average.
Romania CPC 69% less than the US average.
Panama CPC 69% less than the US average.
Uganda CPC 69% less than the US average.
Bulgaria CPC 71% less than the US average.
Peru CPC 71% less than the US average.
Albania CPC 72% less than the US average.
South Korea CPC 72% less than the US average.
El Salvador CPC 73% less than the US average.
Zimbabwe CPC 73% less than the US average.
Jordan CPC 73% less than the US average.
Costa Rica CPC 73% less than the US average.
Uruguay CPC 74% less than the US average.
Tunisia CPC 74% less than the US average.
Kenya CPC 74% less than the US average.
Malaysia CPC 75% less than the US average.
Philippines CPC 75% less than the US average.
Vietnam CPC 76% less than the US average.
Sri Lanka CPC 77% less than the US average.
The Bahamas CPC 77% less than the US average.
India CPC 77% less than the US average.
Argentina CPC 78% less than the US average.
Hungary CPC 78% less than the US average.
Morocco CPC 78% less than the US average.
Bangladesh CPC 79% less than the US average.
Slovakia CPC 80% less than the US average.
Mauritius CPC 81% less than the US average.
Qatar CPC 81% less than the US average.
Bolivia CPC 81% less than the US average.
Poland CPC 81% less than the US average.
Luxembourg CPC 82% less than the US average.
Ecuador CPC 82% less than the US average.
Colombia CPC 83% less than the US average.
Russia CPC 84% less than the US average.
Namibia CPC 84% less than the US average.
Pakistan CPC 84% less than the US average.
Guyana CPC 85% less than the US average.
Montenegro CPC 86% less than the US average.
Lithuania CPC 86% less than the US average.
Tanzania CPC 88% less than the US average.
Venezuela CPC 88% less than the US average.
Bahrain CPC 90% less than the US average.
Latvia CPC 90% less than the US average.
Slovenia CPC 92% less than the US average.
Somalia CPC 92% less than the US average.
Ukraine CPC 92% less than the US average.
Liberia CPC 92% less than the US average.
Moldova CPC 92% less than the US average.
Serbia CPC 95% less than the US average.

In your opinion, what is the cause of low CPC for Indian AdSense publishers? What can we do to turn our low CPC posts into high CPC ones?

Conclusion

It was found that Indian’s spend 43% lesser amount than Americans on online advertisements. It’s also seen that Indian people are for focused on free and cheap servers more, which makes the advertisers to run lesser ads as compared to USA and other European countries. These are the main reasons for low CPC rates in India for Google Adsense and other Monetization platforms

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