After Google, YouTube is the second most used search engine for nearly a third of internet users. In fact, users watch over 5 billion videos per day on the streaming platform, making video content an important aspect of exposing your business to your target audience.
You may broaden your reach in one of two ways: paid YouTube ads or YouTube keyword research. Getting recognized through advertisements, on the other hand, can be rather costly and drain your bank account over time.
Keyword research for YouTube is a better and more cost-effective technique to get your YouTube content to the top. To get traction online, YouTube, like other search engines, demands the use of specific keywords.
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The keywords that are likely to generate organic traffic at any particular time are those that are hot or trending. And you’ll have to delve into the world of YouTube keyword research to uncover the correct keywords.
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What is Keyword Research on YouTube?
Keyword research on YouTube is the process of identifying the most commonly used words and phrases by people searching for video content on the site. These are words that viewers type in manually or with the help of YouTube’s autocomplete suggestions.
The goal of discovering YouTube channel keywords is to get more people to watch your video, subscribe, or buy anything (if you are an e-commerce enterprise). You can uncover target and brand-specific catchwords and phrases through keyword research and utilize them in the title tag, description, or hashtags of your YouTube video.
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To be successful with keyword research, you must first have a concept of the terms you want to utilise to advertise your brand. The first step in mapping the correct keywords is to create a list of potential keywords linked to your brand.
Importance of Keyword Research for YouTube
Simply uploading your videos to YouTube does not ensure that they will be seen by others. The primary goal of producing and distributing video content is to attract viewers and potential consumers to your business.
Knowing what your user is looking for is essential for this goal. This is known as understanding user intent in SEO. You must have a precise or near-perfect understanding of what your consumers expect to see when they put into the search field.
For example, if someone searches for Top Galaxy items, YouTube recognizes that the user is looking for popular Samsung Galaxy smartphones/devices rather than the chocolate bar Galaxy – until the user adds chocolate after Galaxy. Keyword research can assist you in determining what people are looking for and the terms they are using to find it.
YouTube Keyword research is essential not only for capturing user interest, but also for allowing YouTube’s algorithm system to comprehend the main point of the video content uploaded and who it is intended for.
As a result, it examines the meta data in the title, thumbnails, descriptions, and other areas that was uploaded alongside your movie. It categorises your video as popular and moves it to the top of the page if it discovers that the words and phrases you employ correlate to those used by a big number of viewers.
The ultimate purpose of finding YouTube channel keywords is to increase brand exposure.
How to do YouTube Keyword Research?
YouTube keyword research can be done in a variety of methods.
Use autocomplete feature in YouTube
YouTube has devised a simple method for its creators to locate the appropriate YouTube channel keywords. Through its autocomplete suggestions list, you can get a glimpse inside people’ heads. This table clearly shows which search questions are now trending in relation to the word or phrase you typed into the search bar.
The search engine encourages you to develop video content centred on popular and trending keywords by giving you a direct notion of what phrases will work to acquire organic traffic. You can use short and long-tail keywords, and the most popular ideas will appear at the top of the search field. Short keywords are one to three words long, whereas long-tailed keywords are four to five words long.
The nicest aspect about YouTube is that the amount of long-tail searches is larger than one- or two-word searches, indicating that YouTube’s audience is looking for immediate answers to their questions.
Check your competitors’ videos
The channels of your competitors will tell you exactly what works and what doesn’t. They provide you with a list of relevant keywords that are sure to be a big hit with your target demographic. The following is a step-by-step guide to identifying popular keywords using rival videos:
Go to the Videos section of the chosen competitor’s YouTube channel.
When you select the most popular, you’ll see a list of videos with the most views and rankings.
For a quick notion of popular target-specific keywords, look at the video’s title and the words/phrases used in the description.
Right-click on the video and select ‘View page source’ for a more complete report.
You’ll notice a long HTML code that you don’t have to read all the way through. Simply press ‘Control + F’ on your keyboard and type ‘Keywords’ into the search bar. You’ll be able to see the competitor’s specific keywords.
Use keyword research tools
If you don’t want to use HTML to locate YouTube channel keywords that are related to your company, you may use free Google chrome extensions or keyword research tools to get a more detailed and quick result. Instead of manually searching for keywords, you can use free extensions like TubeBuddy, Tags for YouTube, or any other free application that will display all of the tags associated with the video. You can at least keep up with your competitors by basing your video tags on already popular tags.
Free keyword extensions, on the other hand, do not provide precise information on the search volume, amount of clicks, position (ranking) of a certain term, competitor score, or countries/locations that use that phrase. To meet the target, you may need to pay for keyword research tools that provide a detailed examination of a keyword’s performance over a set period of time. The following are some of the paid tools:
Before you use a keyword research tool to look up a keyword’s performance, you should look at its current trend value and popularity across numerous seasons.
YouTube analytics report
A YouTube analytics report, in addition to autocomplete suggestions, includes keyword analysis. This information is accessible through your YouTube account, which you may access by logging in. All you have to do is go to your channel’s “Profile” section and select “YouTube Studio.” You will see a dashboard with the icon ‘Analytics’ on it. Simply click it to see your reach, engagement, audience, click-through rates, revenue, and other performance information.
To uncover trending keywords, go to the ‘Reach viewers’ icon and scroll down to check the proportion of popularity for each keyword your viewers used in descending order.
These are the exact search terms that people used to find you. You can use this data to find better keywords to increase your visibility.
Optimize Google video result keyword
It’s like winning the lotto twice if you can expand your reach on two search engine platforms at the same time. By conducting a simple Google search for a certain term related to your brand, you can get your YouTube video to rank higher on both YouTube and Google.
If a video result appears in the search results, you can be confident that the keyword you wish to utilize will generate traffic and rank higher on two platforms at the same time. These keywords are referred to as video result keywords, and they are confined to certain words or phrases that can only be found by conducting a manual Google search.
You may use YouTube advertisements to market your video content and reach out to a larger audience if you have the financial resources. Because advertising is classified as paid marketing, it almost always promises a specific viewership/reach. Different sorts of YouTube advertising exist, depending on the ad’s length and the user’s ability to skip or not skip the ad. These are some of them:
- TrueView ads
- Non-skippable ads
- Sponsored card ads
- Bumper in-stream ads
- Display ads
- Overlay ads
However, you should have an idea of the keywords you want to employ before choosing the style of ad. Using popular keywords increases the likelihood of your ad being seen by more people.
The fine line between people finding you and you chasing them down is keyword research. It is a necessary and ongoing activity for expanding your brand’s reach. Furthermore, it is dynamic, as YouTube algorithms and trends change over time. It is, however, the only cost-effective approach to expand your audience and boost your earnings.